Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
‘Branding is not logo design’ and other facts to get straight from Gohan Concept’s Yohji Kanki
MANILA, PHILIPPINES — Last year, brand strategist Yohji Kanki kicked off a new talk series by Sinigang Valley, a community…
Read More » -
Insight: Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released the latest Social Ads…
Read More » -
Insight: According to WARC, ‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels
LONDON, UK — A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the…
Read More » -
Insight: Automation jumpstarts the era of agile market research
MANILA, PHILIPPINES — When the pandemic began, the whole world was stirred. In a struggle to keep economies afloat amid…
Read More » -
Insight: Asia’s social ad spend soars 24 percent in Q4 according to new Emplifi report
SINGAPORE – Emplifi, the leading unified customer experience platform, today released the results of its comprehensive analysis of Q4 2021…
Read More » -
Insight: 69% of online shoppers likely to shop during live stream of products on video commerce platform: WATInsights
MUMBAI, INDIA – WATConsult, an Isobar Company & the globally awarded hybrid digital agency from dentsu India, has released ‘Digital Commerce…
Read More » -
Insight: Ogilvy releases new report on building real brand loyalty
SINGAPORE – The latest in a series of tech and experience reports, Ogilvy examines how brands today need to change…
Read More » -
Insight: Super Bowl LVI draws more than 101 million TV viewers — Nielsen
NEW YORK, USA — According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC…
Read More » -
Insight: New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC
SINGAPORE – PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from…
Read More » -
Insight: Brand equity diminishes as review dominate in B2B marketplaces
MANILA, PHILIPPINES – According to research by SavvySME, online B2B marketplaces have diminished the value of brand equity as buyers…
Read More » -
Insight: A new study reveals wedding trends & how much one can save on the big day during the pandemic
SOUTHEAST ASIA – Valentine’s Day just ended, which means the day of love was celebrated within the pandemic’s parameters for…
Read More » -
Insight: Publicis Groupe’s Yangtze Reclassified: a fresh perspective on Chinese cities
BEIJING, CHINA — EDGE, the technology, data, and insight team of Publicis Groupe, launched the latest Yangtze 2.0* report on…
Read More » -
Insight: Filipinos cheer for entertainment on Twitter in 2021
MANILA, PHILIPPINES — Twenty-twenty-one was an exciting year for entertainment, even if people still mostly stay at home. People stay…
Read More »