Insight & Intelligence
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Insight: New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC
SINGAPORE – PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from…
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Insight: Brand equity diminishes as review dominate in B2B marketplaces
MANILA, PHILIPPINES – According to research by SavvySME, online B2B marketplaces have diminished the value of brand equity as buyers…
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Insight: A new study reveals wedding trends & how much one can save on the big day during the pandemic
SOUTHEAST ASIA – Valentine’s Day just ended, which means the day of love was celebrated within the pandemic’s parameters for…
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Insight: Publicis Groupe’s Yangtze Reclassified: a fresh perspective on Chinese cities
BEIJING, CHINA — EDGE, the technology, data, and insight team of Publicis Groupe, launched the latest Yangtze 2.0* report on…
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Insight: Filipinos cheer for entertainment on Twitter in 2021
MANILA, PHILIPPINES — Twenty-twenty-one was an exciting year for entertainment, even if people still mostly stay at home. People stay…
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Insight: Year in Search 2021: Philippines
MANILA, PHILIPPINES — This year, we accepted that the world as we knew it had been altered. We adapted to…
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Insight: South Korea’s advertising market sees 20.4% growth in 2021 according to Cheil Worldwide
SEOUL, SOUTH KOREA — Cheil Worldwide today announced that total spending on advertisements in South Korea in 2021 was KRW…
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Insight: Tonic Worldwide’s ‘GIPSI’ launches the world’s first insights report on the Metaverse as NFTs
MUMBAI, INDIA – GIPSI, Tonic Worldwide’s HI+AI (Human Intelligence + Artificial Intelligence) division today launches first Insights report on the…
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Insight: Customer satisfaction dips for Indian brands in the CX journey, says Havas CX X Index Report 2022
MUMBAI, INDIA — The X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust,…
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Insight: In Araneta City webinar, expert shares appealing to emotions key to thriving business post-COVID
MANILA, PHILIPPINES — In a world filled with fear and uncertainty because of COVID-19, businesses should pay close attention to…
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Insight: Alfi study finds 96% of senior advertising executives say digital out of home advertising data is fueling creativity and enabling brands to engage with more defined audiences
LONDON, UK — Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However,…
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Insight: WGSN reveals the top trends for 2022
SINGAPORE – WGSN, the global authority on trend forecasting releases the top trends in consumer behaviour and product development for…
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Insight: TransUnion Consumer Pulse Study finds COVID-19 is having less impact on household incomes
MANILA, PHILIPPINES — TransUnion (NYSE: TRU) released new findings around the impact of COVID-19 on personal finances, spending, and debt.…
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