Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Design: Monotype Studio celebrates the unique typographic voices of our times in new Type Trends report
MASSACHUSETTS, USA — The Monotype Studio today released its annual Type Trends report, a comprehensive guide to how modern typography…
Read More » -
Insight: Share of digital mobile ad spend expected to reach 70% by 2026
LONDON, UK – The digital world is going mobile, which is evident in the advertising projections for the coming years.…
Read More » -
Insight: 22% Of US viewers associate Pepsi with Super Bowl
LONDON, UK — According to a recent survey, Pepsi has made the most significant impact on Super Bowl viewers. Morning…
Read More » -
Insight: Autonomous driving network thought leadership paper release paves the way for autonomous driving networks
BARCELONA, SPAIN – During the Mobile World Congress (MWC) 2022, Huawei commissioned Forrester Consulting to conduct a study about the…
Read More » -
Insight: Digital advertising picks up pace to near $13bn in 2021 according to IAB Australia
SURRY HILLS, AUSTRALIA — The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth…
Read More » -
‘Branding is not logo design’ and other facts to get straight from Gohan Concept’s Yohji Kanki
MANILA, PHILIPPINES — Last year, brand strategist Yohji Kanki kicked off a new talk series by Sinigang Valley, a community…
Read More » -
Insight: Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released the latest Social Ads…
Read More » -
Insight: According to WARC, ‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels
LONDON, UK — A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the…
Read More » -
Insight: Automation jumpstarts the era of agile market research
MANILA, PHILIPPINES — When the pandemic began, the whole world was stirred. In a struggle to keep economies afloat amid…
Read More » -
Insight: Asia’s social ad spend soars 24 percent in Q4 according to new Emplifi report
SINGAPORE – Emplifi, the leading unified customer experience platform, today released the results of its comprehensive analysis of Q4 2021…
Read More » -
Insight: 69% of online shoppers likely to shop during live stream of products on video commerce platform: WATInsights
MUMBAI, INDIA – WATConsult, an Isobar Company & the globally awarded hybrid digital agency from dentsu India, has released ‘Digital Commerce…
Read More » -
Insight: Ogilvy releases new report on building real brand loyalty
SINGAPORE – The latest in a series of tech and experience reports, Ogilvy examines how brands today need to change…
Read More » -
Insight: Super Bowl LVI draws more than 101 million TV viewers — Nielsen
NEW YORK, USA — According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC…
Read More »