Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: WARC Rankings 2022: Creative 100 revealed – the world’s most awarded campaigns and companies for creativity
LONDON, UK — WARC Rankings – Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now…
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Insight: New WARC study benchmarks the success of CPG brands on Instacart – and shows why availability and search are key drivers for growth
MANILA, PHILIPPINES – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute…
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Insight: Instagram most engaging platform for Singapore’s public sector – Emplifi report
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “Singapore Government Performance Benchmark – 2021 Year in…
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Insight: IMMAP’s Breakfast Round Table discussion decodes the Metaverse
MANILA, PHILIPPINES — IMMAP’s initial Breakfast Round Table (BRT) for 2022 got the ball rolling with a pair of firsts…
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Brand & Business: AnyMind Group shares a behind-the-scenes look at influencer marketing
MANILA, PHILIPPINES — The reality of an influencer marketing campaign versus what actually happens behind the scenes can be murky…
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Insight: 10 ways the world’s leading brands and agencies are standing with Ukraine
MANILA, PHILIPPINES — If there’s any world event right now that needs no briefing, it’s what’s currently happening in Eastern…
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Insight: Spotify saw 16% YOY growth in premium subscribers
LONDON, UK — Audio streaming giants Spotify has been one of the biggest success stories of the past decade. The…
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Insight: Kantar media trends and predictions show continuous rise of digital media and e-commerce businesses growth
MANILA, PHILIPPINES – As parts of the world begin to open up after two years of the global pandemic, it’s…
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Insight: News analysis on Ukraine-Russia conflict finds differences in US and Chinese media perceptions
SINGAPORE — CARMA Asia conducted an in-depth media analysis to better understand the perceptions of two leading powers – China and…
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Insight: Omdia report finds Apple’s ads business now worth $3.7bn per year following IDFA changes
LONDON, UK — New research from market analyst firm Omdia shows that Apple’s advertising business is now worth over $3.7bn…
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Brand & Business: 3M reveals its take on top trends in science, technology and design through its innovative platform ‘3M Futures’
MANILA, PHILIPPINES – 3M has announced its latest project 3M Futures, a new platform showcasing five global science and technology…
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Insight: Survey shows content-led marketing budgets expected to rise in 2022
LONDON, UK – The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual…
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Insight: Automated Market Research 101: Why it’s the next big thing in marketing optimization
MANILA, PHILIPPINES — The past two years posed a drastic movement in all aspects of society, causing a ripple effect…
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