Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: Omicron wave disrupted small business recovery; points to a hybrid future for the sector, according to Meta
MANILA, PHILIPPINES — In the third year of the pandemic, economic recovery is still underway despite the disruptions to business…
Read More » -
Insight: The difference between creativity and innovation and tips on achieving both in business
MANILA, PHILIPPINES — Creativity and innovation — these are two powerful words that disrupt the current way of living. As…
Read More » -
Insight: Overwhelming majority of Southeast Asia consumers now shop online, with over 67% of shoppers now anticipating and participating in mega campaigns: Lazada Consumer Study
SINGAPORE — Southeast Asia’s leading eCommerce platform, Lazada, today announced results of a region-wide consumer study in collaboration with Milieu…
Read More » -
Insight: WGSN releases their flagship Asia Shopper Forecast 2022
SINGAPORE – WGSN, the global authority on consumer trends has published its flagship report “Asia Shopper Forecast 2022”, calling out…
Read More » -
Insight: Visa Study shows free COVID-19 test and travel protection top incentives for international travel
MANILA, PHILIPPINES — As the pandemic situation evolves, Filipinos are keen to start travelling again with free COVID-19 tests (57%),…
Read More » -
Insight: How brands can maximize the power of Google Search through decoding decisions
MANILA, PHILIPPINES — In the era of information overload, decision-making is not as simple as it was before. In fact,…
Read More » -
Insight: Mobile shopping surges in the UK: 7 in 10 shop more often on their mobile devices than before the pandemic
LONDON, UK — New research by Klarna, a leading global retail bank, payments, and shopping service, reveals how shopping habits…
Read More » -
Insight: UBX’s i2i to grow by 300% in 2022
MANILA, PHILIPPINES — i2i, the banking-as-a-service platform and open finance community under fintech innovator UBX, expects business to grow by…
Read More » -
Insight: WARC Rankings 2022: Creative 100 revealed – the world’s most awarded campaigns and companies for creativity
LONDON, UK — WARC Rankings – Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now…
Read More » -
Insight: New WARC study benchmarks the success of CPG brands on Instacart – and shows why availability and search are key drivers for growth
MANILA, PHILIPPINES – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute…
Read More » -
Insight: Instagram most engaging platform for Singapore’s public sector – Emplifi report
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “Singapore Government Performance Benchmark – 2021 Year in…
Read More » -
Insight: IMMAP’s Breakfast Round Table discussion decodes the Metaverse
MANILA, PHILIPPINES — IMMAP’s initial Breakfast Round Table (BRT) for 2022 got the ball rolling with a pair of firsts…
Read More » -
Brand & Business: AnyMind Group shares a behind-the-scenes look at influencer marketing
MANILA, PHILIPPINES — The reality of an influencer marketing campaign versus what actually happens behind the scenes can be murky…
Read More »