Insight & Intelligence
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Insight: Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
SINGAPORE – Nielsen (NYSE: NLSN) released its 2022 Annual Marketing Report, and for the first time expanded it to a global…
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Insight: Undelivered push notifications reduce brand loyalty and product stickiness: A MoEngage study
BANGALORE, INDIA — MoEngage, the insights-led customer engagement platform, released the report Push Notification Delivery Benchmarks India, 2022, detailing the impact…
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Insight: iPrice Group study shows a surge in new online shoppers across SEA (most of which are women)
KUALA LUMPUR, MALAYSIA – Two years into the pandemic, Southeast Asia’s digital economy accelerated to new heights. According to Google’s…
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Insight: LinkedIn releases 2022 top companies in the Philippines
MANILA, PHILIPPINES – The 2022 LinkedIn Top Companies list is the 2nd annual ranking of the 15 best workplaces to…
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Insight: The Good Report celebrating the best campaigns for social and environmental responsibility 2021
LONDON, UK — The Good Report, is a unique ranking of the world’s best use of creative communications to promote…
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Insight: Emerging markets in APAC see media quality gains – Integral Ad Science Media Quality Report
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the…
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Insight: AllianzPNB Life & SOS Children’s Villages on the Odette experience, three months later
MANILA, PHILIPPINES — The Philippines has always been vulnerable to natural disasters due to its archipelagic state and the fact…
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Insight: Breaking the bias with women creators on YouTube
MANILA, PHILIPPINES — Women have long fought for equality and while the road has often been filled with ups and…
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Music: Spotify reveals RADAR Philippines artists for 2022, reinforcing support for local emerging talent
MANILA, PHILIPPINES – In its continued commitment towards artist empowerment, Spotify today unveils its 2022 slate of Filipino artists selected…
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Insight: Filipinos’ cashless payments increasing – Visa Study
MANILA, PHILIPPINES — Cashless payments are on the rise in the Philippines with 60 percent of Filipinos carrying less cash…
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Insight: Can AI be for good? Wunderman Thompson Commerce investigates the benefits of AI business solutions for businesses and consumers
SINGAPORE – Between regular post-shopping festival delivery woes and the pandemic induced global manpower shortage, is it time for businesses…
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Insight: Surge in invalid traffic found in digital travel advertising amidst travel surge in Southeast Asia
SINGAPORE – Trafficguard, a leading digital ad verification and fraud prevention platform, revealed in its whitepaper by Juniper research, that…
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Insight: IPL continues to be a TV-first property; however engagement on digital is higher, says Havas Media Group India’s Hi-Cricket 2022 report
MUMBAI, INDIA – Following the encouraging response to last year’s Hi-Cricket study, Havas Media Group India has once again exclusively…
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