Insight & Intelligence
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Insight: Playable ads become the way mobile marketers find success in post-IDFA era, says Liftoff’s Creative Ad Index Report
PALO ALTO, CALIFORNIA – Liftoff, the leading growth acceleration platform for the mobile industry, today unveiled its fourth annual Mobile…
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Insight: Content Forum releases annual report of its 20th year in service
KUALA LUMPUR, MALAYSIA — The Content Forum has unveiled its 2021 Annual Report that highlighted its year-long rebranding exercise towards…
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Insight: Virtual goods are an untapped opportunity for brand growth in Asia, Virtue, the creative agency from VICE, reveals
SINGAPORE — Virtual goods represent an untapped opportunity for brands to expand their footprint in Asia and more effectively connect…
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Insight: Klarna shows men’s style will never be As It Was as Harry Styles sparks red jumpsuit mayhem
LONDON, UK — Harry Styles has instantly added a dose of 70’s flare to men’s fashion after his video dropped…
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Insight: The first 30 days: Isentia offers the Philippine presidential race campaign period at a glance
MANILA, PHILIPPINES — Since their respective announcements through both mainstream media and the digital space, the Philippine presidential candidates have…
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Insight: Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
SINGAPORE – Nielsen (NYSE: NLSN) released its 2022 Annual Marketing Report, and for the first time expanded it to a global…
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Insight: Undelivered push notifications reduce brand loyalty and product stickiness: A MoEngage study
BANGALORE, INDIA — MoEngage, the insights-led customer engagement platform, released the report Push Notification Delivery Benchmarks India, 2022, detailing the impact…
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Insight: iPrice Group study shows a surge in new online shoppers across SEA (most of which are women)
KUALA LUMPUR, MALAYSIA – Two years into the pandemic, Southeast Asia’s digital economy accelerated to new heights. According to Google’s…
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Insight: LinkedIn releases 2022 top companies in the Philippines
MANILA, PHILIPPINES – The 2022 LinkedIn Top Companies list is the 2nd annual ranking of the 15 best workplaces to…
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Insight: The Good Report celebrating the best campaigns for social and environmental responsibility 2021
LONDON, UK — The Good Report, is a unique ranking of the world’s best use of creative communications to promote…
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Insight: Emerging markets in APAC see media quality gains – Integral Ad Science Media Quality Report
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the…
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Insight: AllianzPNB Life & SOS Children’s Villages on the Odette experience, three months later
MANILA, PHILIPPINES — The Philippines has always been vulnerable to natural disasters due to its archipelagic state and the fact…
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Insight: Breaking the bias with women creators on YouTube
MANILA, PHILIPPINES — Women have long fought for equality and while the road has often been filled with ups and…
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