Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: How can advanced technology benefit the creative economy? New UNCTAD report outlines big opportunities
MANILA, PHILIPPINES — The United Nations Conference on Trade and Development (UNCTAD) launched a new report on the intersection of…
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Insight: Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally — WARC
LONDON, UK — A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of…
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Insight: Milieu Insight explores differing attitudes towards motherhood among womenn across Southeast Asia
SINGAPORE — With Mother’s Day approaching, Milieu Insight released the results of its “Opinions of Motherhood” study, which explores what…
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Insight: Lotame study finds demand for high-quality data ramps up year-over-year
SINGAPORE — Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today…
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Insight: Twitter brand value jumped 85% before Musk takeover attempt
LONDON, UK — The brand value of Twitter increased by 85% to US$5.7 billion this year, even before the takeover…
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Insight: Pandemic recovery boosts UK advertising spend to record level of £32bn in 2021
LONDON, UK — A new report—UK Advertising’s Adspend Review: The Pandemic Effect—has been published today to mark the definitive full…
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Insight: There’s more to invisible disabilities than meets the eye
SINGAPORE — Sight is often relied on for the truth, captured in the saying, “seeing is believing”. However, many people…
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Insight: Startup Genome launches the Global Startup Ecosystem Report: Agtech & New Food Edition
SAN FRANCISCO, USA — The Global Startup Ecosystem Report (GSER): Agtech & New Food Edition launched today from Startup Genome,…
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Brand & Business: Ninja Van Group and DPDgroup analyze pandemic-influenced e-shopping behavior with their first ever Southeast Asia E-Commerce Barometer Report
MANILA, PHILIPPINES — Ninja Van Group, a leading tech-enabled logistics company operating in Southeast Asia, has partnered with DPDgroup to…
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Insight: Klarna research reveals 80% of Brits believe retailers need to invest in new technology
LONDON, UK — New data from Klarna, a leading global retail bank, payments, and shopping service, reveals that UK shoppers…
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Insight: Cake, flowers and…beer? Surprising tidbits from GrabAds’ first Mother’s Day shopper insights
SINGAPORE — Mother’s Day is celebrated in over 50 countries all over the world, but no two markets are completely…
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