Insight & Intelligence
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Insight: Singaporeans’ spending on leisure expected to increase despite inflation, shifting away from pandemic activities
SINGAPORE — The early days of the pandemic had seen an uptick in video streaming subscriptions, home exercise programs –…
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Insight: Massive opportunity to unlock the economic value of responsible self-medication in India: Havas Life Sorento & OPPI ‘Value of OTC in India’ study
MUMBAI, INDIA — Havas Life Sorento, the health division agency of Havas Group India, recently commissioned a study, Value of…
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Insight: Marketers differ on the metrics that matter for live events, finds new research from Elevate
CALIFORNIA, USA and LONDON, UK — As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby…
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Insight: IPL playing cupid for the cricket buffs
HYDERABAD, INDIA — With the IPL festivities in full swing, India’s most downloaded dating app QuackQuack surveyed 800k of its…
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Insight: How can advanced technology benefit the creative economy? New UNCTAD report outlines big opportunities
MANILA, PHILIPPINES — The United Nations Conference on Trade and Development (UNCTAD) launched a new report on the intersection of…
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Insight: Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally — WARC
LONDON, UK — A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of…
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Insight: Wunderman Thompson launches new analysis ‘New Realities: Into the Metaverse and Beyond’
NEW YORK, USA — Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and…
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Insight: Milieu Insight explores differing attitudes towards motherhood among womenn across Southeast Asia
SINGAPORE — With Mother’s Day approaching, Milieu Insight released the results of its “Opinions of Motherhood” study, which explores what…
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Insight: Lotame study finds demand for high-quality data ramps up year-over-year
SINGAPORE — Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today…
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Insight: Twitter brand value jumped 85% before Musk takeover attempt
LONDON, UK — The brand value of Twitter increased by 85% to US$5.7 billion this year, even before the takeover…
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Insight: Pandemic recovery boosts UK advertising spend to record level of £32bn in 2021
LONDON, UK — A new report—UK Advertising’s Adspend Review: The Pandemic Effect—has been published today to mark the definitive full…
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Insight: There’s more to invisible disabilities than meets the eye
SINGAPORE — Sight is often relied on for the truth, captured in the saying, “seeing is believing”. However, many people…
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Insight: Startup Genome launches the Global Startup Ecosystem Report: Agtech & New Food Edition
SAN FRANCISCO, USA — The Global Startup Ecosystem Report (GSER): Agtech & New Food Edition launched today from Startup Genome,…
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