Insight & Intelligence
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Insight: VMLY&R and Publicis Media top R3 Worldwide April creative and media rankings
MANILA, PHILIPPINES — Global independent consultancy R3 Worldwide has released the top 10 rankings for creative and media agencies for…
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Insight: Digital and TV advertising spending decreases in Q1 2022 — An analysis of Kantar Digital and TV Ad Intelligence
MANILA, PHILIPPINES — In its continuous mission to measure how advertising affects an audience, leading data, insights, and consulting company…
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Insight: Appocalypse Now — Mobile advertisers have their say on privacy-first marketing
SAN FRANCISCO, USA — Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth…
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Events: adoboTalks Rethinking Nature to Create Systemic Change — Can businesses make it happen?
MANILA, PHILIPPINES — Given the climate crisis the world is currently facing, a lot of people are now going green…
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Insight: How media relations can propel growth for your startup with minimal budget
MANILA, PHILIPPINES — Public Relations or PR, according to investopedia, is the process of managing one’s image or feeling about…
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Insight: Campaign performance and measurement is driving increased use of QR codes in DOOH advertising, Alfi study shows
LONDON, UK — New research from AI enterprise SaaS advertising platform Alfi shows senior advertising executives are forecasting strong growth in…
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Insight: How does a game studio stand out from its competitors?
BEIJING, CHINA — According to games market insights and analytics company Newzoo‘s 2021 Global Mobile Gamers Whitepaper, the global mobile…
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Insight: Inside the jury’s mind: The two elements of an award-winning 2022 YouTube Works campaign
MANILA, PHILIPPINES — YouTube Works Awards, in partnership with Kantar and adobo Magazine, returns to the Philippines after a successful…
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Insight: What makes a fandom work? HILL ASEAN studies what brings these communities together
TOKYO, JAPAN — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held ASEAN SEI KATSU-SHA FORUM 2022, announcing findings…
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Insight: Read Circulo’s latest report on how the Philippines’ circular economy is growing
MANILA, PHILIPPINES — Pioneering circular design initiative Circulo has published a new report which seeks to generate a snapshot of…
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Insight: APAC social media ad spend up 8% year-on-year, but engagement flat or declining, says Emplifi
SINGAPORE — Unified customer experience (CX) platform Emplifi revealed the findings of its Q1 2022 analysis of social media spend…
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Insight: Even the highest paid entry-levels in the PH’s digital field struggle for financial independence, study says
MANILA, PHILIPPINES — A new study from online shopping aggregator iPrice shows that even the highest-paid entry-level workers in the…
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Insight: Southeast Asia Region sees strongest Ramadan retail sales increase in three years
SINGAPORE — Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform today announced…
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