Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Gen Z Filipinos need greater access to finance to help Philippines grow
MANILA, PHILIPPINES — Research by TransUnion Philippines from February 2022 shows that although 94% of Gen Z Filipinos believe that…
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Insight: Advertising market grows despite economic uncertainty, according to MAGNA
NEW YORK, USA — Global media investment and intelligence company MAGNA has released the latest version of its “Global Ad Forecast.”…
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Insight: These are the most loved brands in India for 2022, according to Talkwalker and Hootsuite
MUMBAI, INDIA — Consumer intelligence company Talkwalker, and Hootsuite, the global leader in social media management, have released their Brand…
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Insight: Advertisers afraid to speak up about sexist content, according to Shequal survey
MELBOURNE, AUSTRALIA — Australia’s adland is silencing a third (30%*) of people concerned by potentially sexist content in advertising, such…
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Insight: VMLY&R and Publicis Media top R3 Worldwide April creative and media rankings
MANILA, PHILIPPINES — Global independent consultancy R3 Worldwide has released the top 10 rankings for creative and media agencies for…
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Insight: Digital and TV advertising spending decreases in Q1 2022 — An analysis of Kantar Digital and TV Ad Intelligence
MANILA, PHILIPPINES — In its continuous mission to measure how advertising affects an audience, leading data, insights, and consulting company…
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Insight: Appocalypse Now — Mobile advertisers have their say on privacy-first marketing
SAN FRANCISCO, USA — Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth…
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Events: adoboTalks Rethinking Nature to Create Systemic Change — Can businesses make it happen?
MANILA, PHILIPPINES — Given the climate crisis the world is currently facing, a lot of people are now going green…
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Insight: How media relations can propel growth for your startup with minimal budget
MANILA, PHILIPPINES — Public Relations or PR, according to investopedia, is the process of managing one’s image or feeling about…
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Insight: Campaign performance and measurement is driving increased use of QR codes in DOOH advertising, Alfi study shows
LONDON, UK — New research from AI enterprise SaaS advertising platform Alfi shows senior advertising executives are forecasting strong growth in…
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Insight: How does a game studio stand out from its competitors?
BEIJING, CHINA — According to games market insights and analytics company Newzoo‘s 2021 Global Mobile Gamers Whitepaper, the global mobile…
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Insight: Inside the jury’s mind: The two elements of an award-winning 2022 YouTube Works campaign
MANILA, PHILIPPINES — YouTube Works Awards, in partnership with Kantar and adobo Magazine, returns to the Philippines after a successful…
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Insight: What makes a fandom work? HILL ASEAN studies what brings these communities together
TOKYO, JAPAN — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held ASEAN SEI KATSU-SHA FORUM 2022, announcing findings…
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