Insight & Intelligence
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Insight: Key opinion leaders and live streaming integral to social commerce in China, says Ebiquity
SHANGHAI, CHINA — Ebiquity plc, a world leader in media investment analysis, announced the release of its latest report, “How…
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Insight: W7Worldwide on balancing local with global communications strategies
JEDDAH, SAUDI ARABIA — The pandemic caused the largest and fastest disruption in history to international trade, global supply chains,…
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Insight: Truelogic reveals the digital marketing economy in the Philippines for 2022
MANILA, PHILIPPINES — Companies’ digital transformation began years before 2020, but there’s no arguing that the pandemic accelerated the growth…
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Insight: Convenience and value for money will be key to brands weathering imminent economic downturn
SYDNEY AUSTRALIA — The Australian Ecommerce Report 2022 released by IAB Australia and Pureprofile (ASX: PPL) has found that while…
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Insight: Two in three adults in Indonesia and Vietnam use social media as source of news, highest among a global survey of 28 markets
SINGAPORE — In late July, the Wall Street Journal reported that Facebook is shifting engineering and product support away from…
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Insight: Digital banking remains consumers’ preferred financial tool – but security still a top concern
MANILA, PHILIPPINES — Recent news on phishing scams has once again raised questions on the security of digital financial transactions.…
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Insight: Twitter trends report unveils 3 conversation themes that are important to Filipinos
MANILA, PHILIPPINES — Billions of conversations take place on Twitter everyday which makes it the go-to platform for Filipinos to…
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Insight: Young people on Twitter are most concerned by the cost of living, according to Talkwalker
MUMBAI, INDIA — Talkwalker, a leading consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the…
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Insight: Inflation pushes pause on streaming media device shipments in 2022; market forecast to recover in 2023
SEOUL, SOUTH KOREA — Global streaming media device shipments are expected to fall 1.2% to an estimated 80.0 million units…
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Insight: Out-of-home ads with strong brand codes average 13% uplift in mental availability, JCDecaux New Zealand research says
WELLINGTON, NEW ZEALAND — Leading out-of-home media company JCDecaux New Zealand has released the results of its latest proprietary research…
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Insight: Filipinos’ online shopping habits continue even as they return to physical stores
MANILA, PHILIPPINES — Filipino consumers are returning to physical stores, but their digital shopping habits formed during the pandemic continue…
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Insight: Necessity drives consumer spending in New Zealand as living costs rise, according to JCDecaux
WELLINGTON, NEW ZEALAND — Outdoor advertising company JCDecaux New Zealand has released the results of its latest IRIS audience research,…
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Insight: Wunderman Thompson Intelligence’s ‘Inclusion’s Next Wave’ outlines driving forces propelling next wave of inclusion
NEW YORK, USA — Wunderman Thompson Intelligence has released its global trends report, “Inclusion’s Next Wave,” which outlines the driving…
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