Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: Putting empathy at center of modern creative storytelling is key to reaching digital communities, Ogilvy says
SINGAPORE — Ogilvy PR Asia has released a new report entitled “Digital Empathy” that highlights the importance of putting empathy…
Read More » -
Insight: R/GA and Wavemaker lead creative and media agency R3 Worldwide APAC ranking
MANILA, PHILIPPINES — R3 Worldwide has released the Asia-Pacific rankings for creative and media agencies for the month of May.…
Read More » -
Insight: R3 Worldwide releases Philippine rankings for creative and media agencies
MANILA, PHILIPPINES — R3 Worldwide has released its January to May 2022 rankings for the top creative and media agencies…
Read More » -
Insight: 5 key priorities from WARC’s newest ‘Anatomy of Effectiveness’ report
LONDON, UK — An updated edition of international marketing intelligence service WARC‘s “Anatomy of Effectiveness” has been published, and it…
Read More » -
Insight: Messaging is transforming how people communicate with businesses, according to Meta
MANILA, PHILIPPINES — In a webinar conducted last June 14, Meta shared new messenger solutions to help people and businesses…
Read More » -
Intelligence: Taxumo’s ‘2022 State of Online Taxation’ reveals the impact of ‘great resignation’ in the Philippines
MANILA, PHILIPPINES — Taxumo, the Philippines’ online tax filing and payment platform, is back with its “2022 State of Online…
Read More » -
Intelligence: New study by iPrice reveals online shopping trends in Southeast Asian markets
MANILA, PHILIPPINES — As the digital economy in Southeast Asia continues its rapid growth, ecommerce is becoming an integral part…
Read More » -
Insight: 75% of Filipino consumers prefer sustainable and eco-friendly brands, according to Carousell
SINGAPORE — At the height of the pandemic, more consumers started focusing on the environmental impact of their purchasing decisions…
Read More » -
Intelligence: B2B marketing leaders in Asia-Pacific say ‘creative confidence’ is growing, according to LinkedIn research
SINGAPORE — In a first-of-its-kind recent global study into the perceptions of creativity and brand building in B2B marketing, new…
Read More » -
Insight: Advertisers in Southeast Asia adapting to new data privacy laws by embracing alternative ad targeting, study finds
SINGAPORE — InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, has released the…
Read More » -
Insight: Cheil launches ‘The Outperformers’ report to inform marketing playbook for next generation of ambitious clients
CANNES, FRANCE — Cheil Connec+, the global collective of agencies that include Cheil, Barbarian, BMB, Iris, CYLNDR, and McKinney, has…
Read More » -
Insight: MSAP and Moving Walls launch playbook for marketers to extend digital video reach using OOH media
MANILA, PHILIPPINES — The Media Specialists Association of The Philippines (MSAP) and global ad-tech player Moving Walls have launched a…
Read More » -
Insight: Tata Consultancy Services ranks 46th in Kantar Brandz 2022
MUMBAI, INDIA — Information technology company Tata Consultancy Services progressed to Rank #46 in Kantar Brandz 2022 as ‘Most Valuable…
Read More »