Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: More women in leadership roles in the Philippines but still underrepresented, LinkedIn data reveals
MANILA, PHILIPPINES — New LinkedIn data, published in the World Economic Forum’s 2022 Global Gender Gap Report, reveals that more…
Read More » -
Insight: Great Resignation in Asia-Pacific and Japan continue to challenge SMEs, says study
MANILA, PHILIPPINES — As the world economy recovers from the pandemic, businesses now face another challenge – the “Great Resignation,”…
Read More » -
Insight: YouTube Shorts celebrates one year in the Philippines, kickstarts the rise of the multiformat creators
MANILA, PHILIPPINES — One year ago, YouTube introduced Shorts in the Philippines to further its mission to give everyone a…
Read More » -
Insight: Live streamers more receptive to advertising than traditional TV viewers, says Magnite
SINGAPORE — Independent omnichannel sell-side advertising platform Magnite has released new research, “Live and Kicking: An In-Depth Look At Live Streaming”…
Read More » -
Insight: Filipinos invest in happiness amid pandemic blues, according to WGSN
MANILA, PHILIPPINES — Over the last two years, the catchphrase “Deserve ko ‘to!” [I deserve this!] has been widely used…
Read More » -
Insight: South Korean box office stays afloat despite 27% slump in Asia-Pacific film earnings
MANILA, PHILIPPINES — According to a new study by financial information services company S&P Global Market Intelligence, Asia-Pacific cinemas recorded…
Read More » -
Insight: CNBC affirms its position as top business news brand in Europe
LONDON, UK — Business and financial news network CNBC International has announced that in the recent Ipsos Affluent Europe 2022…
Read More » -
Insight: Oxford Business Group and Reyes Tacandong & Co. team up to produce research tool following presidential election
MANILA, PHILIPPINES — A new environmental, social, and governance (ESG) intelligence report, produced by global publishing, research, and consultancy firm…
Read More » -
Insight: Putting empathy at center of modern creative storytelling is key to reaching digital communities, Ogilvy says
SINGAPORE — Ogilvy PR Asia has released a new report entitled “Digital Empathy” that highlights the importance of putting empathy…
Read More » -
Insight: R/GA and Wavemaker lead creative and media agency R3 Worldwide APAC ranking
MANILA, PHILIPPINES — R3 Worldwide has released the Asia-Pacific rankings for creative and media agencies for the month of May.…
Read More » -
Insight: R3 Worldwide releases Philippine rankings for creative and media agencies
MANILA, PHILIPPINES — R3 Worldwide has released its January to May 2022 rankings for the top creative and media agencies…
Read More » -
Insight: 5 key priorities from WARC’s newest ‘Anatomy of Effectiveness’ report
LONDON, UK — An updated edition of international marketing intelligence service WARC‘s “Anatomy of Effectiveness” has been published, and it…
Read More » -
Insight: Messaging is transforming how people communicate with businesses, according to Meta
MANILA, PHILIPPINES — In a webinar conducted last June 14, Meta shared new messenger solutions to help people and businesses…
Read More »