Insight & Intelligence
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Brand & Business: Payoneer says MSMEs are recovery powerhouses thanks to global ecommerce
MANILA, PHILIPPINES — From online retailers doing live selling on social media to entrepreneurs launching their business on e-commerce platforms,…
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Insight: Overall media spend must be between 1% to 9% of revenue to stay competitive, says Nielsen Report
SINGAPORE — Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising…
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Insight: Omnicom Media Group scores high in retail media, commerce media, and intelligence in Forrester report
NEW YORK, USA — In a new analysis of global media agency groups from leading research and advisory firm Forrester,…
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Insight: India’s advertising market to grow by 15% in 2023, according to Dentsu Global forecasts
MUMBAI, INDIA — According to the most recent dentsu Global Ad Spend Forecasts, advertising spending would increase globally by 8.7%…
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Insight: Havas Media Group, MiQ, and Samsung Ads unveil India’s first brand lift study on Connected TV
MUMBAI, INDIA — Havas Media Group India, Havas Group India’s media investment and experience arm, has unveiled India’s first brand…
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Insight: More women in leadership roles in the Philippines but still underrepresented, LinkedIn data reveals
MANILA, PHILIPPINES — New LinkedIn data, published in the World Economic Forum’s 2022 Global Gender Gap Report, reveals that more…
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Insight: Great Resignation in Asia-Pacific and Japan continue to challenge SMEs, says study
MANILA, PHILIPPINES — As the world economy recovers from the pandemic, businesses now face another challenge – the “Great Resignation,”…
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Insight: YouTube Shorts celebrates one year in the Philippines, kickstarts the rise of the multiformat creators
MANILA, PHILIPPINES — One year ago, YouTube introduced Shorts in the Philippines to further its mission to give everyone a…
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Insight: Live streamers more receptive to advertising than traditional TV viewers, says Magnite
SINGAPORE — Independent omnichannel sell-side advertising platform Magnite has released new research, “Live and Kicking: An In-Depth Look At Live Streaming”…
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Insight: Filipinos invest in happiness amid pandemic blues, according to WGSN
MANILA, PHILIPPINES — Over the last two years, the catchphrase “Deserve ko ‘to!” [I deserve this!] has been widely used…
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Insight: South Korean box office stays afloat despite 27% slump in Asia-Pacific film earnings
MANILA, PHILIPPINES — According to a new study by financial information services company S&P Global Market Intelligence, Asia-Pacific cinemas recorded…
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Insight: CNBC affirms its position as top business news brand in Europe
LONDON, UK — Business and financial news network CNBC International has announced that in the recent Ipsos Affluent Europe 2022…
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Insight: Oxford Business Group and Reyes Tacandong & Co. team up to produce research tool following presidential election
MANILA, PHILIPPINES — A new environmental, social, and governance (ESG) intelligence report, produced by global publishing, research, and consultancy firm…
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