Insight & Intelligence
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Insight: Young people on Twitter are most concerned by the cost of living, according to Talkwalker
MUMBAI, INDIA — Talkwalker, a leading consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the…
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Insight: Inflation pushes pause on streaming media device shipments in 2022; market forecast to recover in 2023
SEOUL, SOUTH KOREA — Global streaming media device shipments are expected to fall 1.2% to an estimated 80.0 million units…
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Insight: Out-of-home ads with strong brand codes average 13% uplift in mental availability, JCDecaux New Zealand research says
WELLINGTON, NEW ZEALAND — Leading out-of-home media company JCDecaux New Zealand has released the results of its latest proprietary research…
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Insight: Filipinos’ online shopping habits continue even as they return to physical stores
MANILA, PHILIPPINES — Filipino consumers are returning to physical stores, but their digital shopping habits formed during the pandemic continue…
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Insight: Necessity drives consumer spending in New Zealand as living costs rise, according to JCDecaux
WELLINGTON, NEW ZEALAND — Outdoor advertising company JCDecaux New Zealand has released the results of its latest IRIS audience research,…
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Insight: Wunderman Thompson Intelligence’s ‘Inclusion’s Next Wave’ outlines driving forces propelling next wave of inclusion
NEW YORK, USA — Wunderman Thompson Intelligence has released its global trends report, “Inclusion’s Next Wave,” which outlines the driving…
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Insight: Publishers are bullish on Asia-Pacific market but concerned about misinformation, SOPA report says
SINGAPORE — The “News Sustainability: Investing in the Future of Asia-Pacific’s Info-Ecosystem” report launched today highlights the critical need for…
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Insight: Dentsu X retains top spot with record-breaking growth velocity in Recma rankings
MUMBAI, INDIA — Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the…
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Brand & Business: Payoneer says MSMEs are recovery powerhouses thanks to global ecommerce
MANILA, PHILIPPINES — From online retailers doing live selling on social media to entrepreneurs launching their business on e-commerce platforms,…
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Insight: Overall media spend must be between 1% to 9% of revenue to stay competitive, says Nielsen Report
SINGAPORE — Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising…
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Insight: Omnicom Media Group scores high in retail media, commerce media, and intelligence in Forrester report
NEW YORK, USA — In a new analysis of global media agency groups from leading research and advisory firm Forrester,…
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Insight: India’s advertising market to grow by 15% in 2023, according to Dentsu Global forecasts
MUMBAI, INDIA — According to the most recent dentsu Global Ad Spend Forecasts, advertising spending would increase globally by 8.7%…
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Insight: Havas Media Group, MiQ, and Samsung Ads unveil India’s first brand lift study on Connected TV
MUMBAI, INDIA — Havas Media Group India, Havas Group India’s media investment and experience arm, has unveiled India’s first brand…
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