Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: Truelogic reveals the digital marketing economy in the Philippines for 2022
MANILA, PHILIPPINES — Companies’ digital transformation began years before 2020, but there’s no arguing that the pandemic accelerated the growth…
Read More » -
Insight: Convenience and value for money will be key to brands weathering imminent economic downturn
SYDNEY AUSTRALIA — The Australian Ecommerce Report 2022 released by IAB Australia and Pureprofile (ASX: PPL) has found that while…
Read More » -
Insight: Two in three adults in Indonesia and Vietnam use social media as source of news, highest among a global survey of 28 markets
SINGAPORE — In late July, the Wall Street Journal reported that Facebook is shifting engineering and product support away from…
Read More » -
Insight: Digital banking remains consumers’ preferred financial tool – but security still a top concern
MANILA, PHILIPPINES — Recent news on phishing scams has once again raised questions on the security of digital financial transactions.…
Read More » -
Insight: Twitter trends report unveils 3 conversation themes that are important to Filipinos
MANILA, PHILIPPINES — Billions of conversations take place on Twitter everyday which makes it the go-to platform for Filipinos to…
Read More » -
Insight: Young people on Twitter are most concerned by the cost of living, according to Talkwalker
MUMBAI, INDIA — Talkwalker, a leading consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the…
Read More » -
Insight: Inflation pushes pause on streaming media device shipments in 2022; market forecast to recover in 2023
SEOUL, SOUTH KOREA — Global streaming media device shipments are expected to fall 1.2% to an estimated 80.0 million units…
Read More » -
Insight: Out-of-home ads with strong brand codes average 13% uplift in mental availability, JCDecaux New Zealand research says
WELLINGTON, NEW ZEALAND — Leading out-of-home media company JCDecaux New Zealand has released the results of its latest proprietary research…
Read More » -
Insight: Filipinos’ online shopping habits continue even as they return to physical stores
MANILA, PHILIPPINES — Filipino consumers are returning to physical stores, but their digital shopping habits formed during the pandemic continue…
Read More » -
Insight: Necessity drives consumer spending in New Zealand as living costs rise, according to JCDecaux
WELLINGTON, NEW ZEALAND — Outdoor advertising company JCDecaux New Zealand has released the results of its latest IRIS audience research,…
Read More » -
Insight: Wunderman Thompson Intelligence’s ‘Inclusion’s Next Wave’ outlines driving forces propelling next wave of inclusion
NEW YORK, USA — Wunderman Thompson Intelligence has released its global trends report, “Inclusion’s Next Wave,” which outlines the driving…
Read More » -
Insight: Publishers are bullish on Asia-Pacific market but concerned about misinformation, SOPA report says
SINGAPORE — The “News Sustainability: Investing in the Future of Asia-Pacific’s Info-Ecosystem” report launched today highlights the critical need for…
Read More » -
Insight: Dentsu X retains top spot with record-breaking growth velocity in Recma rankings
MUMBAI, INDIA — Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the…
Read More »