Insight & Intelligence
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Insight: ‘The Human Paradox’ deep dives into what relevance means to consumers amid evolving needs
MANILA, PHILIPPINES — The vast majority (88%) of executives believe that customers and employees are changing faster than they can change…
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Insight: ‘Retail 5.0’ challenges brands to invest in digital-first shopping as ecommerce grows in SEA
SINGAPORE — A whitepaper released by specialist information, data, and ecommerce optimization company Ascential Digital Commerce highlighted the rapid growth…
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How Life by Petto’s ‘warm and fuzzy’ branding sets it apart in the pet health industry
MANILA, PHILIPPINES — Throughout the years, the status of beloved pets has continued to elevate. It has become more and…
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Why leaders need to advocate for their employees’ mental health, according to Cat Triviño
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Insight: Most marketers in Asia-Pacific lack confidence in their data, analytics, and insights, says GfK
SINGAPORE — To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to…
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Insight: Micro-influencers on TikTok an untapped opportunity for brands in Asia Pacific, says Meltwater
SINGAPORE — A new report from media monitoring and social listening platform Meltwater titled “The Rise of the Creator Economy:…
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Insight: Key opinion leaders and live streaming integral to social commerce in China, says Ebiquity
SHANGHAI, CHINA — Ebiquity plc, a world leader in media investment analysis, announced the release of its latest report, “How…
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Insight: W7Worldwide on balancing local with global communications strategies
JEDDAH, SAUDI ARABIA — The pandemic caused the largest and fastest disruption in history to international trade, global supply chains,…
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Insight: Truelogic reveals the digital marketing economy in the Philippines for 2022
MANILA, PHILIPPINES — Companies’ digital transformation began years before 2020, but there’s no arguing that the pandemic accelerated the growth…
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Insight: Convenience and value for money will be key to brands weathering imminent economic downturn
SYDNEY AUSTRALIA — The Australian Ecommerce Report 2022 released by IAB Australia and Pureprofile (ASX: PPL) has found that while…
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Insight: Two in three adults in Indonesia and Vietnam use social media as source of news, highest among a global survey of 28 markets
SINGAPORE — In late July, the Wall Street Journal reported that Facebook is shifting engineering and product support away from…
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Insight: Digital banking remains consumers’ preferred financial tool – but security still a top concern
MANILA, PHILIPPINES — Recent news on phishing scams has once again raised questions on the security of digital financial transactions.…
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Insight: Twitter trends report unveils 3 conversation themes that are important to Filipinos
MANILA, PHILIPPINES — Billions of conversations take place on Twitter everyday which makes it the go-to platform for Filipinos to…
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