Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Truelogic shares data on social commerce’s continued growth in the Philippines
MANILA, PHILIPPINES — The term “social commerce” has been thrown around over the last year or two. It is one…
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Intelligence: Kantar research shows traditional media holds strong in PH, but digital is growing in relevance
MANILA, PHILIPPINES – The latest data from data insights and consulting company Kantar has been released covering advertising for the…
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Insight: Shopee reveals Malaysians’ changing shopping behavior on online marketplaces
KUALA LUMPUR, MALAYSIA — A new study of over 3,300 buyers and 2,100 sellers across Malaysia by the online marketplace…
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Insight: Ebiquity reveals post-pandemic media expenditure on Chinese ecommerce platforms
SHANGHAI, CHINA — A study by Ebiquity, the world leader in media investment management, has found that the share of…
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Freedom is the future of the workplace, says Workbean Co-founder Kass Monzon
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Insight: Philippines Freelance Market 2022 Report identifies uphill trend of Filipino freelancers with overseas clients
MANILA, PHILIPPINES — Financial services company Payoneer and mobile wallet app GCash recently released The Philippines Freelance Market 2022 Report,…
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Brands should pay attention to K-beauty’s influence, and WGSN Analyst Sharon Ahn spells out why
MANILA, PHILIPPINES — With new innovations combining heritage, culture, and science, K-beauty is set to continue to influence and impress.…
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Insight: 5 Creative agencies from the Philippines in R3 Worldwide’s latest business league
MANILA, PHILIPPINES — R3 Worldwide has released the creative and media agencies’ new business league in the Philippines for June…
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Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings
MANILA, PHILIPPINES – Global consultancy R3 Worldwide has just revealed the June 2022 new business league rankings for the Asia…
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Insight: Nielsen leverages its Ad Intel solution with insights on APAC’s biggest 2022 advertisers so far
NEW YORK, USA — Research firm Nielsen recently released insights on the biggest 20 advertisers and industry spenders during the…
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Insight: Dentsu International Thailand continues to rank first in RECMA’s Media Agency report
BANGKOK, THAILAND — Full service agency Dentsu International Thailand has once again demonstrated its market dominance by landing first place…
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How do we fix the gender gap in Southeast Asia’s ad industry? Anne Ridwan lays out the data
MANILA, PHILIPPINES — Last July 28, adobo Magazine held “Fearless Future — The New Culture of Work,” the first hybrid…
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Insight: Wunderman Thompson identifies the driving forces behind the next wave of inclusion for brands
MUMBAI, INDIA — Advertising agency Wunderman Thompson launched Inclusion’s Next Wave, a global trends report that outlined the driving forces…
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