Insight & Intelligence
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Insight: Ogilvy, DDB, and Wunderman Thompson maintain top spots in R3 Worldwide’s June creative APAC rankings
MANILA, PHILIPPINES – Global consultancy R3 Worldwide has just revealed the June 2022 new business league rankings for the Asia…
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Insight: Nielsen leverages its Ad Intel solution with insights on APAC’s biggest 2022 advertisers so far
NEW YORK, USA — Research firm Nielsen recently released insights on the biggest 20 advertisers and industry spenders during the…
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Insight: Dentsu International Thailand continues to rank first in RECMA’s Media Agency report
BANGKOK, THAILAND — Full service agency Dentsu International Thailand has once again demonstrated its market dominance by landing first place…
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How do we fix the gender gap in Southeast Asia’s ad industry? Anne Ridwan lays out the data
MANILA, PHILIPPINES — Last July 28, adobo Magazine held “Fearless Future — The New Culture of Work,” the first hybrid…
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Insight: Wunderman Thompson identifies the driving forces behind the next wave of inclusion for brands
MUMBAI, INDIA — Advertising agency Wunderman Thompson launched Inclusion’s Next Wave, a global trends report that outlined the driving forces…
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Insight: ‘The Human Paradox’ deep dives into what relevance means to consumers amid evolving needs
MANILA, PHILIPPINES — The vast majority (88%) of executives believe that customers and employees are changing faster than they can change…
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Insight: ‘Retail 5.0’ challenges brands to invest in digital-first shopping as ecommerce grows in SEA
SINGAPORE — A whitepaper released by specialist information, data, and ecommerce optimization company Ascential Digital Commerce highlighted the rapid growth…
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How Life by Petto’s ‘warm and fuzzy’ branding sets it apart in the pet health industry
MANILA, PHILIPPINES — Throughout the years, the status of beloved pets has continued to elevate. It has become more and…
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Why leaders need to advocate for their employees’ mental health, according to Cat Triviño
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Insight: Most marketers in Asia-Pacific lack confidence in their data, analytics, and insights, says GfK
SINGAPORE — To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to…
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Insight: Micro-influencers on TikTok an untapped opportunity for brands in Asia Pacific, says Meltwater
SINGAPORE — A new report from media monitoring and social listening platform Meltwater titled “The Rise of the Creator Economy:…
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Insight: Key opinion leaders and live streaming integral to social commerce in China, says Ebiquity
SHANGHAI, CHINA — Ebiquity plc, a world leader in media investment analysis, announced the release of its latest report, “How…
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Insight: W7Worldwide on balancing local with global communications strategies
JEDDAH, SAUDI ARABIA — The pandemic caused the largest and fastest disruption in history to international trade, global supply chains,…
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