Insight & Intelligence
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Brands prioritize paid media as APAC social media ad spend jumps by 7%
SINGAPORE — Emplifi, the leading unified customer experience platform, has revealed the findings of its Q2 2022 analysis of social…
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Understanding cancel culture in the Philippines – the good, the bad, and what the numbers say
SINGAPORE — Anybody who uses social media nowadays is likely to have encountered the term “cancel culture” which means boycotting…
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Singapore’s workforce has the poorest mental health in the region, study says
SINGAPORE — A new region-wide study has identified the Singaporean workforce as having the worst mental health across Southeast Asia,…
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What is the Filipino typeface? Type63’s Jo Malinis presents how Filipino culture shapes type
MANILA, PHILIPPINES — What does the Filipino typeface look like? What even is the Filipino typeface? And can we see…
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Consumers are now more inclined to increase spend in health and well-being as ‘essential’ categories
DUBLIN, IRELAND — Despite financial uncertainty, consumers are not willing to reduce the amount they spend on health and well-being,…
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Digital transformation is driving change in workplace culture, says Eastern Communications
MANILA, PHILIPPINES — With the shift to work-for-home and hybrid setups also comes other big changes; for starters, the shift…
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Insight: Filipino consumers are at a new stage of evolution with ready adoption of new technologies
MANILA, PHILIPPINES — The Philippines’ ecommerce outlook remains positive, with ecommerce gross merchandise value (GMV) still expected to grow by…
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Insight: Amazon, TikTok and Spotify top Kantar’s rankings for most preferred ad environments
LONDON, UK — Data analytics and brand consulting company Kantar has identified ecommerce platform Amazon as the global media brand…
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Insight: The shift towards insights-based solutions in the name of successful omnichannel campaigns
MANILA, PHILIPPINES — MoEngage, the insights-led customer engagement platform for consumer brands, has announced the launch of its flagship research…
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Insight: Australian digital advertising records 22% increase in 2022, but shows signs of slowing down
SYDNEY, AUSTRALIA — The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the…
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Insight: More than half of Southeast Asian consumers search for products directly on ecommerce marketplaces
SINGAPORE — Lazada released its Lazada Sponsored Solutions’ (LSS) thought leadership report, “Transforming Southeast Asia: From Discovery to Delivery” during…
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Insight: How Korean content powerhouses are reshaping the Asian video landscape
SEOUL, SOUTH KOREA — Trade association Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for…
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Insight: IAB Australia releases 2022 Industry Talent Report, spotlights severe industry talent shortage
SYDNEY, AUSTRALIA — The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%,…
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