Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: The shift towards insights-based solutions in the name of successful omnichannel campaigns
MANILA, PHILIPPINES — MoEngage, the insights-led customer engagement platform for consumer brands, has announced the launch of its flagship research…
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Insight: Australian digital advertising records 22% increase in 2022, but shows signs of slowing down
SYDNEY, AUSTRALIA — The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the…
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Insight: More than half of Southeast Asian consumers search for products directly on ecommerce marketplaces
SINGAPORE — Lazada released its Lazada Sponsored Solutions’ (LSS) thought leadership report, “Transforming Southeast Asia: From Discovery to Delivery” during…
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Insight: How Korean content powerhouses are reshaping the Asian video landscape
SEOUL, SOUTH KOREA — Trade association Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for…
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Insight: IAB Australia releases 2022 Industry Talent Report, spotlights severe industry talent shortage
SYDNEY, AUSTRALIA — The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%,…
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Insight: Truelogic shares data on social commerce’s continued growth in the Philippines
MANILA, PHILIPPINES — The term “social commerce” has been thrown around over the last year or two. It is one…
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Intelligence: Kantar research shows traditional media holds strong in PH, but digital is growing in relevance
MANILA, PHILIPPINES – The latest data from data insights and consulting company Kantar has been released covering advertising for the…
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Insight: Shopee reveals Malaysians’ changing shopping behavior on online marketplaces
KUALA LUMPUR, MALAYSIA — A new study of over 3,300 buyers and 2,100 sellers across Malaysia by the online marketplace…
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Insight: Ebiquity reveals post-pandemic media expenditure on Chinese ecommerce platforms
SHANGHAI, CHINA — A study by Ebiquity, the world leader in media investment management, has found that the share of…
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Freedom is the future of the workplace, says Workbean Co-founder Kass Monzon
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Insight: Philippines Freelance Market 2022 Report identifies uphill trend of Filipino freelancers with overseas clients
MANILA, PHILIPPINES — Financial services company Payoneer and mobile wallet app GCash recently released The Philippines Freelance Market 2022 Report,…
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Brands should pay attention to K-beauty’s influence, and WGSN Analyst Sharon Ahn spells out why
MANILA, PHILIPPINES — With new innovations combining heritage, culture, and science, K-beauty is set to continue to influence and impress.…
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Insight: 5 Creative agencies from the Philippines in R3 Worldwide’s latest business league
MANILA, PHILIPPINES — R3 Worldwide has released the creative and media agencies’ new business league in the Philippines for June…
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