Insight & Intelligence
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Understanding the thin line between assistance and alienation that comes with real-time engagement
SINGAPORE — Creative experts at Ogilvy Experience, together with global marketing agency Verticurl and creative software company Adobe, has released…
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Marketers have their eyes on the growing superapp economy, GrabAds study says
MANILA, PHILIPPINES — In today’s digital age, superapps have redefined how we go about our daily lives. From how we…
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Filipinos are keen to find long-term relationships as the holidays kick in, according to Bumble
MANILA, PHILIPPINES — Bumble, the women-first dating and social networking app, has revealed the results of its recently commissioned study…
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Ecommerce, education, and entertainment dominate LinkedIn’s first-ever top Philippines startups list
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, revealed its inaugural Top Startups in the Philippines list, which highlights…
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IAB Australia underlines ad attention metric effectiveness, but low level of understanding
SYDNEY, AUSTRALIA — Developments in the attention economy are providing marketers with additional insights on their advertising investments, but too…
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Learnings from Araneta City and Kantar’s webinar on consumer behavior during the holidays
MANILA, PHILIPPINES — Outdoor activities like dining out and shopping typically peak during the Holiday season. And even though more…
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Angkas shares pandemic start-up learnings ahead of IMMAP DigiCon Valley 2022 as event co-presenter
MANILA, PHILIPPINES — Despite the global pandemic, the Philippines is poised to be one of five ASEAN countries to become…
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Advertiser and consumer behaviors on gaming advertising see sharp uptake in InMobi SEA report
SINGAPORE — InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released the findings…
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The resurgence of faith and Western consumerism bring forth the ‘New Muslim Consumer’
KUALA LUMPUR, MALAYSIA — Research firm Wunderman Thompson Intelligence is proud to present “The New Muslim Consumer: How Rising Observance…
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Social media ad spending expected to grow by 33% in the next two years
LONDON, UK — With 4.7 billion users in 2022, social media networks have become the largest marketplace for advertisers and…
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This is how advertisers can run effective video ads, according to YouTube insights
MANILA, PHILIPPINES — Nowadays, consumers go the extra mile of meticulously researching items they’re interested in. In fact, shoppers turn…
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Audio ads are making a comeback with 25% revenue increase for advertisers and less user disruption
HERZILYA, ISRAEL — Global performance advertising agency Mars Media Group’s latest data showed significant return for app-owners and publishers who…
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Filipinos welcome branded video ads on Twitter, with 6 out of 10 seeing it as part of the enjoyment
MANILA, PHILIPPINES — Social media platform Twitter is where Filipinos come to discover, discuss, and share what’s happening. More people…
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