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Advertiser and consumer behaviors on gaming advertising see sharp uptake in InMobi SEA report
SINGAPORE — InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released the findings…
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The resurgence of faith and Western consumerism bring forth the ‘New Muslim Consumer’
KUALA LUMPUR, MALAYSIA — Research firm Wunderman Thompson Intelligence is proud to present “The New Muslim Consumer: How Rising Observance…
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Social media ad spending expected to grow by 33% in the next two years
LONDON, UK — With 4.7 billion users in 2022, social media networks have become the largest marketplace for advertisers and…
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This is how advertisers can run effective video ads, according to YouTube insights
MANILA, PHILIPPINES — Nowadays, consumers go the extra mile of meticulously researching items they’re interested in. In fact, shoppers turn…
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Audio ads are making a comeback with 25% revenue increase for advertisers and less user disruption
HERZILYA, ISRAEL — Global performance advertising agency Mars Media Group’s latest data showed significant return for app-owners and publishers who…
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Filipinos welcome branded video ads on Twitter, with 6 out of 10 seeing it as part of the enjoyment
MANILA, PHILIPPINES — Social media platform Twitter is where Filipinos come to discover, discuss, and share what’s happening. More people…
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Christmas brand advertising may be worth it, but it’s also not as good as before says survey
AUCKLAND, NEW ZEALAND — Kiwis have voted Christmas as their favorite holiday with two-thirds of Kiwis saying Christmas ads on…
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DDB and OMD top R3 Worldwide’s new business league rankings in the Philippines for July 2022
MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Philippines for the month of July 2022.…
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R3 Worldwide ranks Ogilvy and Zenith as leaders in new business league for Asia Pacific
MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Asia Pacific region for the month of…
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Ad fraud continues to rise in Asia Pacific, despite regional brands leading in risk reduction globally
SINGAPORE — Integral Ad Science (IAS), a global leader in digital media quality, released the seventeenth edition of the Media…
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Cannes Lions unveils the 2022 Creativity Report, with five themes from this year’s winners
CANNES, FRANCE — The LIONS Creativity Report from creative festival Cannes Lions has been released and is available to everyone for free…
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Bumble data shows Singaporeans are more budget-conscious in dating amidst inflation
SINGAPORE — The rising cost of living isn’t just a concern for those paying bills and buying groceries, but also…
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Nielsen unveils insight-backed influencer marketing strategies for every demographic
SINGAPORE — In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms,…
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