Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
R3 Worldwide ranks Ogilvy and Zenith as leaders in new business league for Asia Pacific
MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Asia Pacific region for the month of…
Read More » -
Ad fraud continues to rise in Asia Pacific, despite regional brands leading in risk reduction globally
SINGAPORE — Integral Ad Science (IAS), a global leader in digital media quality, released the seventeenth edition of the Media…
Read More » -
Cannes Lions unveils the 2022 Creativity Report, with five themes from this year’s winners
CANNES, FRANCE — The LIONS Creativity Report from creative festival Cannes Lions has been released and is available to everyone for free…
Read More » -
Bumble data shows Singaporeans are more budget-conscious in dating amidst inflation
SINGAPORE — The rising cost of living isn’t just a concern for those paying bills and buying groceries, but also…
Read More » -
Nielsen unveils insight-backed influencer marketing strategies for every demographic
SINGAPORE — In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms,…
Read More » -
Brands prioritize paid media as APAC social media ad spend jumps by 7%
SINGAPORE — Emplifi, the leading unified customer experience platform, has revealed the findings of its Q2 2022 analysis of social…
Read More » -
Understanding cancel culture in the Philippines – the good, the bad, and what the numbers say
SINGAPORE — Anybody who uses social media nowadays is likely to have encountered the term “cancel culture” which means boycotting…
Read More » -
Singapore’s workforce has the poorest mental health in the region, study says
SINGAPORE — A new region-wide study has identified the Singaporean workforce as having the worst mental health across Southeast Asia,…
Read More » -
What is the Filipino typeface? Type63’s Jo Malinis presents how Filipino culture shapes type
MANILA, PHILIPPINES — What does the Filipino typeface look like? What even is the Filipino typeface? And can we see…
Read More » -
Consumers are now more inclined to increase spend in health and well-being as ‘essential’ categories
DUBLIN, IRELAND — Despite financial uncertainty, consumers are not willing to reduce the amount they spend on health and well-being,…
Read More » -
Digital transformation is driving change in workplace culture, says Eastern Communications
MANILA, PHILIPPINES — With the shift to work-for-home and hybrid setups also comes other big changes; for starters, the shift…
Read More » -
Insight: Filipino consumers are at a new stage of evolution with ready adoption of new technologies
MANILA, PHILIPPINES — The Philippines’ ecommerce outlook remains positive, with ecommerce gross merchandise value (GMV) still expected to grow by…
Read More » -
Insight: Amazon, TikTok and Spotify top Kantar’s rankings for most preferred ad environments
LONDON, UK — Data analytics and brand consulting company Kantar has identified ecommerce platform Amazon as the global media brand…
Read More »