Insight & Intelligence
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Digital marketing in China for beginners
HONG KONG — With the pandemic stopping travel to China and offline promotions, digital marketing has become even more important…
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The current global economic situation is making consumers more cautious about spending
SYDNEY, AUSTRALIA — Leading recommendation platform for the open web, Outbrain, has revealed a new holiday shopping report on consumers’…
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‘The Global Web3 Gamer Study’ dives deep into how gamers really feel about web3 and crypto gaming
LONDON, UK — Coda Labs, a seasoned team of mobile game creators building fun games powered by web3 technology, has…
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FedEx unveils ecommerce research highlighting emerging trends across Asia Pacific for SMEs
MANILA, PHILIPPINES — The latest ecommerce trends from a research commissioned by FedEx Express, a subsidiary of FedEx Corp., and…
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Filipina leaders address the gender gap in Philippine organizations, emphasize skills-first hiring
MANILA, PHILIPPINES — During times of crisis and disruption, such as the ongoing pandemic and threats of a global economic…
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How breaking away from gender roles allowed JobStreet Singapore’s Chew Siew Mee to reach her career goals
MANILA, PHILIPPINES — From digital transitions to revamped work set-ups, everything that encompasses workplace culture has changed, and one significant…
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Understanding the thin line between assistance and alienation that comes with real-time engagement
SINGAPORE — Creative experts at Ogilvy Experience, together with global marketing agency Verticurl and creative software company Adobe, has released…
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Marketers have their eyes on the growing superapp economy, GrabAds study says
MANILA, PHILIPPINES — In today’s digital age, superapps have redefined how we go about our daily lives. From how we…
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Filipinos are keen to find long-term relationships as the holidays kick in, according to Bumble
MANILA, PHILIPPINES — Bumble, the women-first dating and social networking app, has revealed the results of its recently commissioned study…
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Ecommerce, education, and entertainment dominate LinkedIn’s first-ever top Philippines startups list
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, revealed its inaugural Top Startups in the Philippines list, which highlights…
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IAB Australia underlines ad attention metric effectiveness, but low level of understanding
SYDNEY, AUSTRALIA — Developments in the attention economy are providing marketers with additional insights on their advertising investments, but too…
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Learnings from Araneta City and Kantar’s webinar on consumer behavior during the holidays
MANILA, PHILIPPINES — Outdoor activities like dining out and shopping typically peak during the Holiday season. And even though more…
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Angkas shares pandemic start-up learnings ahead of IMMAP DigiCon Valley 2022 as event co-presenter
MANILA, PHILIPPINES — Despite the global pandemic, the Philippines is poised to be one of five ASEAN countries to become…
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