Insight & Intelligence
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Insight: Advertising executives plan to dramatically increase digital out of home (DOOH) advertising spending, Alfi study reveals
MIAMI BEACH, FLORIDA — Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about…
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Insight: How do Chinese brands find hidden gems in advertising?
BANGKOK, THAILAND — Where will the Chinese brand invade next? The rise of Chinese brands in recent years has…
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Insight: Singapore reports second-highest social media penetration rate in Southeast Asia
SINGAPORE — Despite being extremely small, Singapore stands alongside many large nations through its technological capabilities. In fact, the country…
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Insight: Branding Nerd delves into LifeWear® Magazine and how Uniqlo®’s promotional strategy became a brand in itself
MANILA, PHILIPPINES — In various previous blogs from Branding Nerd, they have featured the ‘promo‘ strategy of the likes of BGC through art, Sperry® through…
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People: Eula Claire Ponte, VP of Kumunity Operations, on growing together with your company
MANILA, PHILIPPINES — “I took the road less taken,” says Eula Claire Ponte, recalling that fateful decision she made to…
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Insight: Tonic Worldwide’s insights division GIPSI releases the report ‘The rise and rise of E-Commerce in India’
MUMBAI, INDIA — People are always consuming, wish-listing, and adding items to multiple carts, across multiple E-commerce portals, consciously or…
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Featured: In episode 2 of adobo Talks x Usapang Design, Antidote Branding’s Kendrick Co talks about Philippine branding
MANILA, PHILIPPINES — A lot of businesses have started when the pandemic hit last year, but even before that, the…
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Insight: Hybrid working model — What will the future of work be like?
MANILA, PHILIPPINES — Employers around the world are finding that implementing a hybrid working setup — a combination of office…
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Insight: Beeinfotech PH bullish on data center growth as hyperscalers arrive in country
MANILA, PHILIPPINES — Data center services provider Beeinfotech PH (Bee Information Technology PH Inc.) is confident that the Philippine data…
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Insight: KMC Solutions’ VP of Marketing, Gian Reyes, says traditional marketing isn’t dead
MANILA, PHILIPPINES – The Philippines has always been hailed as the social media capital of the world, and the pandemic has…
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Insight: Digital-first experiences to pave the way to the future of connected healthcare in Southeast Asia
MANILA, PHILIPPINES — Digital-first patient services and experiences are paving the way to Southeast Asia’s future healthcare landscape, according to…
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Insight: Startup Genome and Global Entrepreneurship Network launch 2021 Global Startup Ecosystem Report (GSER)
SAN FRANCISCO, USA — The 2021 Global Startup Ecosystem Report (GSER) from Startup Genome and the Global Entrepreneurship Network (GEN)…
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Insight: Mediabrands study shows advertisers risk getting ensnared in accelerating misinformation across media & social media platforms
SINGAPORE — A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online…
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