Insight & Intelligence
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Insight: SGAG and TrendWatching release whitepaper on social media consumption among millennials and Gen Zs
SINGAPORE — With Singaporeans spending over one third of their day online[1], the digital space is where consumers are seeking…
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Insight: McCann Worldgroup released APAC insights on the mental health to commemorate World Mental Health Day
SINGAPORE — McCann Worldgroup Asia Pacific released insights on the mental health of the region to mark World Mental Health Day…
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Insight: More than 85% of eCommerce Shoppers come from tier-II & below cities: Festive Season Report by WATInsights
MUMBAI, INDIA — WATConsult (An Isobar Company), the globally awarded hybrid digital agency from dentsu India, has unveiled its 1st…
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Insight: How the Department of Trade and Industry (DTI) protects local industries through safeguard measures
MANILA, PHILIPPINES — Among government agencies, it is the Department of Trade and Industry (DTI), with its mandate of “realizing…
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Insight: Communication during COVID: Why spreading hope matters, and 4 ways how
MANILA, PHILIPPINES — “We need to show people not just the problem, but the solution. The darker the situation, the…
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Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model
MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations.…
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Insight: Advertising executives plan to dramatically increase digital out of home (DOOH) advertising spending, Alfi study reveals
MIAMI BEACH, FLORIDA — Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about…
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Insight: How do Chinese brands find hidden gems in advertising?
BANGKOK, THAILAND — Where will the Chinese brand invade next? The rise of Chinese brands in recent years has…
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Insight: Singapore reports second-highest social media penetration rate in Southeast Asia
SINGAPORE — Despite being extremely small, Singapore stands alongside many large nations through its technological capabilities. In fact, the country…
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Insight: Branding Nerd delves into LifeWear® Magazine and how Uniqlo®’s promotional strategy became a brand in itself
MANILA, PHILIPPINES — In various previous blogs from Branding Nerd, they have featured the ‘promo‘ strategy of the likes of BGC through art, Sperry® through…
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People: Eula Claire Ponte, VP of Kumunity Operations, on growing together with your company
MANILA, PHILIPPINES — “I took the road less taken,” says Eula Claire Ponte, recalling that fateful decision she made to…
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Insight: Tonic Worldwide’s insights division GIPSI releases the report ‘The rise and rise of E-Commerce in India’
MUMBAI, INDIA — People are always consuming, wish-listing, and adding items to multiple carts, across multiple E-commerce portals, consciously or…
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