Insight & Intelligence
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Insight: Publishers and brands name commerce content as a revenue driver according to impact.com reports
SYDNEY, AUSTRALIA — impact.com, the leading global partnership management platform, today released two new research reports that reveal key drivers…
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Insight: Advertising budgets rise along with concerns around ethical standards in Digital Out of Home sector, Alfi study finds
MIAMI BEACH, USA — The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by…
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Insight: According to Admix report, advertisers are aware of video gaming as a media channel — but unsure how to unlock it
LONDON, UK — Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases…
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Insight: OMG Hong Kong uses IAS Automated Tag to save time by 80% for IKEA
HONG KONG — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Omnicom Media Group (OMG),…
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Insight: iKala study finds social commerce growth doubled in Southeast Asia
SINGAPORE — Despite Covid-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows…
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Insight: Isobar’s annual Creative Experience Survey reveals the New Normal in CMO expectations post-covid
MUMBAI, INDIA — Global creative experience agency, Isobar, has published its annual study of over 800 global CMO’s assessing the…
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Insight: SGAG and TrendWatching release whitepaper on social media consumption among millennials and Gen Zs
SINGAPORE — With Singaporeans spending over one third of their day online[1], the digital space is where consumers are seeking…
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Insight: McCann Worldgroup released APAC insights on the mental health to commemorate World Mental Health Day
SINGAPORE — McCann Worldgroup Asia Pacific released insights on the mental health of the region to mark World Mental Health Day…
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Insight: More than 85% of eCommerce Shoppers come from tier-II & below cities: Festive Season Report by WATInsights
MUMBAI, INDIA — WATConsult (An Isobar Company), the globally awarded hybrid digital agency from dentsu India, has unveiled its 1st…
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Insight: How the Department of Trade and Industry (DTI) protects local industries through safeguard measures
MANILA, PHILIPPINES — Among government agencies, it is the Department of Trade and Industry (DTI), with its mandate of “realizing…
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Insight: Communication during COVID: Why spreading hope matters, and 4 ways how
MANILA, PHILIPPINES — “We need to show people not just the problem, but the solution. The darker the situation, the…
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Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model
MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations.…
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