Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: WGSN reveals the emerging consumer mindsets shaping the conversation on sustainability
SINGAPORE – WGSN, the global authority on trend forecasting, today releases Create Better: Innovating Towards a Sustainable Future, a white…
Read More » -
Insight: Integral Ad Science research on brand safety and reducing desktop display brand risk worldwide
SINGAPORE — Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Media Quality Report…
Read More » -
Insight: APAC third-party data sales doubled YoY
SINGAPORE — Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens,…
Read More » -
Insight: iPrice predicts drop in iPhone 13’s price in six months– is it even worth the wait?
MANILA, PHILIPPINES — It’s that time of the year again. Apple just came out with its newest iPhone and it’s…
Read More » -
Insight: Twitter reveals the top 20 most-mentioned Korean dramas, webtoons, and movies on Twitter
MANILA, PHILIPPINES — YeonJeong Kim, Head of Global K-pop and K-content Partnerships at Twitter, introduced big data insights with the…
Read More » -
Insight: Nestlé Wellness Campus shares schooling tips for conquering the 2nd school year in lockdown
MANILA, PHILIPPINES — The transition from face-to-face classes to a fully remote learning setup has been challenging, especially for the…
Read More » -
Insight: Zendesk study finds customer experience maturity leads to business resilience, revenue growth and agent retention
SINGAPORE — According to new research released today by Zendesk, Inc (NYSE: ZEN) in partnership with Enterprise Strategy Group (ESG),…
Read More » -
Insight: Publishers and brands name commerce content as a revenue driver according to impact.com reports
SYDNEY, AUSTRALIA — impact.com, the leading global partnership management platform, today released two new research reports that reveal key drivers…
Read More » -
Insight: Advertising budgets rise along with concerns around ethical standards in Digital Out of Home sector, Alfi study finds
MIAMI BEACH, USA — The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by…
Read More » -
Insight: According to Admix report, advertisers are aware of video gaming as a media channel — but unsure how to unlock it
LONDON, UK — Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases…
Read More » -
Insight: OMG Hong Kong uses IAS Automated Tag to save time by 80% for IKEA
HONG KONG — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Omnicom Media Group (OMG),…
Read More » -
Insight: iKala study finds social commerce growth doubled in Southeast Asia
SINGAPORE — Despite Covid-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows…
Read More » -
Insight: Isobar’s annual Creative Experience Survey reveals the New Normal in CMO expectations post-covid
MUMBAI, INDIA — Global creative experience agency, Isobar, has published its annual study of over 800 global CMO’s assessing the…
Read More »