Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: UK advertising spend to exceed £29bn this year with increased recovery predictions
LONDON, UK — The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to…
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Insight: Salesforce presents PH state of marketing, marketers discuss digital shift in the midst of crisis
MANILA, PHILIPPINES — Well-prepared marketing or business plan won’t be completely put to waste once a pandemic suddenly tries to…
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Insight: Forrester Asia Pacific Predictions 2022 — 40% of APAC firms will make anywhere-work permanent versus the 70% global average
SINGAPORE— According to Forrester‘s 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot…
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Insight: New research by Outbrain suggests 18-35-Year-Olds will spend more on gifts this holiday season than most audiences
SYDNEY, AUSTRALIA – Consumers between the ages of 18-35 are more likely to increase their budgets this holiday season compared…
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Insight: 40% of advertising agencies in Southeast Asia never see specifications for diversity in client briefs
NEW YORK, USA – Despite greater levels of awareness around diversity and inclusion in media and marketing, 40% of advertising…
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Insight: Word of mouth marketing thrives amidst dying traditional marketing platforms
SYDNEY, AUSTRALIA – According to a recent survey by SavvySME, word of mouth referrals are the most used method to…
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Insight: adobo Talks x Usapang Design: Karl Castro’s take on design for a golden age
MANILA, PHILIPPINES — In the third episode of adobo Talks x Usapang Design, artist and acclaimed designer for various media…
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Brand & Business: Bong Borja, Alorica President of Asia-Pacific Operations, bares keys to breakthrough leadership in CCAP Contact Islands 2021
MANILA, PHILIPPINES — “You need to be able to prioritize. The safety of our employees is paramount.” This was the…
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Insight: Talkwalker and HubSpot define top social media trends for a successful 2022
MANILA, PHILIPPINES – Talkwalker, the #1 consumer intelligence company, and HubSpot, the customer relationship management (CRM) platform for scaling companies,…
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Insight: Keep learning & growing —Teleperformance shares tips with parents on pandemic education
MANILA, Philippines — The ongoing pandemic led to many changes in the lifestyle of Filipino families, such as the sudden…
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Brand & Business: Payoneer shares insights on digital commerce and the gig economy in the Philippines
MANILA, PHILIPPINES — One of the often-quoted but largely misunderstood buzzwords these days is ‘gig economy,’ which by definition refers…
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Insight: New study by Channel Factory finds “misaligned” content erodes impact of high-performing ads
SINGAPORE — New research conducted by leading brand suitability platform, Channel Factory, in partnership with MAGNA, explores the layers of…
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Insight: Advertiser spend on TV and social media is twice as high as daily consumption
LONDON, UK — A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a…
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