Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: The Philippines’ 3Q GDP growth beats expectations, recovery to extend into 4Q21
SINGAPORE — The Philippine economy expanded 16.0% in sequential terms last quarter, leaving headline GDP stronger than expected at 7.1%…
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Insight: e-Conomy SEA Report 2021: PH now the fastest growing internet economy in SEA, driven by e-commerce and food delivery services
BACOLOD, PHILIPPINES — Google, Temasek, and Bain & Company released today the sixth edition of the e-Conomy Southeast Asia (SEA)…
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Insight: Prelude to the polls: Before the 2022 Philippine Presidential race
MANILA, PHILIPPINES — Social media has been a breeding ground for political conversations. Attempting political discourse has also been prominent…
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Insight: Meltwater study finds Southeast Asia’s ecommerce surge creating new opportunities for retailers
SINGAPORE — The Covid-19 pandemic sped up Southeast Asians’ embrace of e-commerce in surprising—and permanent ways. Insights from media intelligence…
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Insight: Globe affirms that online and offline well-being is key to a more positive life
MANILA, PHILIPPINES — As Filipinos embrace digitalization to thrive in the new normal, finding and maintaining the right balance between…
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Insight: Isentia on the flight to recovery and the future of travel
MANILA, PHILIPPINES — While the world is gradually recovering from the crippling effects of the COVID-19 pandemic, air travel is…
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Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change
LONDON, UK — WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest…
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Insight: Hakuhodo Institute of Life and Living releases its “Survey of Sei-katsu-sha concerning COVID-19”
TOKYO, JAPAN — Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., in October 2021 conducted its…
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Insight: According to Klarna, Brits got into the spirit(s) as 28% of UK planned to dress up this Halloween
LONDON, UK — With the recent conclusion of October, data* from Klarna, the leading global retail bank, payments, and shopping…
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Insight: Democratizing access to efficient growth marketing using AI
SAN FRANCISCO, USA — Due to the ongoing disruption of brick-and-mortar retail caused by the pandemic, e-commerce witnessed record growth…
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Insight: According to Jcurve, seizing opportunities beyond borders and drive business resilience and growth
NEW SOUTH WALES, AUSTRALIA — The global COVID-19 pandemic has put a halt to physical movements and travel, impacting businesses…
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