Insight & Intelligence
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Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change
LONDON, UK — WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest…
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Insight: Hakuhodo Institute of Life and Living releases its “Survey of Sei-katsu-sha concerning COVID-19”
TOKYO, JAPAN — Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., in October 2021 conducted its…
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Insight: According to Klarna, Brits got into the spirit(s) as 28% of UK planned to dress up this Halloween
LONDON, UK — With the recent conclusion of October, data* from Klarna, the leading global retail bank, payments, and shopping…
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Insight: Democratizing access to efficient growth marketing using AI
SAN FRANCISCO, USA — Due to the ongoing disruption of brick-and-mortar retail caused by the pandemic, e-commerce witnessed record growth…
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Insight: According to Jcurve, seizing opportunities beyond borders and drive business resilience and growth
NEW SOUTH WALES, AUSTRALIA — The global COVID-19 pandemic has put a halt to physical movements and travel, impacting businesses…
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Insight: UK advertising spend to exceed £29bn this year with increased recovery predictions
LONDON, UK — The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to…
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Insight: Salesforce presents PH state of marketing, marketers discuss digital shift in the midst of crisis
MANILA, PHILIPPINES — Well-prepared marketing or business plan won’t be completely put to waste once a pandemic suddenly tries to…
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Insight: Forrester Asia Pacific Predictions 2022 — 40% of APAC firms will make anywhere-work permanent versus the 70% global average
SINGAPORE— According to Forrester‘s 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot…
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Insight: New research by Outbrain suggests 18-35-Year-Olds will spend more on gifts this holiday season than most audiences
SYDNEY, AUSTRALIA – Consumers between the ages of 18-35 are more likely to increase their budgets this holiday season compared…
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Insight: 40% of advertising agencies in Southeast Asia never see specifications for diversity in client briefs
NEW YORK, USA – Despite greater levels of awareness around diversity and inclusion in media and marketing, 40% of advertising…
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Insight: Word of mouth marketing thrives amidst dying traditional marketing platforms
SYDNEY, AUSTRALIA – According to a recent survey by SavvySME, word of mouth referrals are the most used method to…
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Insight: adobo Talks x Usapang Design: Karl Castro’s take on design for a golden age
MANILA, PHILIPPINES — In the third episode of adobo Talks x Usapang Design, artist and acclaimed designer for various media…
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Brand & Business: Bong Borja, Alorica President of Asia-Pacific Operations, bares keys to breakthrough leadership in CCAP Contact Islands 2021
MANILA, PHILIPPINES — “You need to be able to prioritize. The safety of our employees is paramount.” This was the…
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