Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”
SINGAPORE — Online video is where culture is being cross-pollinated between brands, creators, fans, and viewers. Every minute, 300 hours…
Read More » -
Insight: Wunderman Thompson reveals world’s most inspirational brands
NEW YORK, USA — Wunderman Thompson today reveals ‘The Inspire Score: Top 100 2021’, a ranking of the Top 100…
Read More » -
Insight: Content will be king — Kantar’s five media trends & predictions that will shape 2022
SINGAPORE — Kantar reveals the trends and recalibrations at play in the Asia Pacific media industry and its expert predictions…
Read More » -
Insight: IAS study finds more media experts to invest in supply path optimization for 2022
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Perfecting…
Read More » -
Insight: According to the iPrice Group, Filipinos & Vietnamese are the likeliest pet owners during the pandemic
MANILA, PHILIPPINES — We could all probably reach a consensus on how the global pandemic has been a true test…
Read More » -
Insight: Merkle B2B & Bloomberg Quint launch ‘The Media Guide’ for Indian Tech Marketers
MUMBAI, INDIA — The outbreak of the Covid-19 pandemic sent the world into a massive shockwave, bringing human lives to…
Read More » -
Insight: The future of e-commerce is personalised, transparent & responsible, says Havas Group Prosumer Report
MUMBAI, INDIA — The Covid-19 led economic slowdown has been catastrophic for most sectors, barring a few. The e-commerce sector belongs…
Read More » -
Insight: Gobi-Core Philippine Fund Unveils the Philippine Startup Ecosystem Report 2021
MANILA, PHILIPPINES — Founded in 2018, Core Capital is a venture capital firm based in Manila, Philippines that provides early-stage…
Read More » -
Insight: 97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies
LONDON, UK — As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on…
Read More » -
Insight: Innovation, motivation, and meditation — Eastern Communications holds upskilling webinar for public school teachers
MANILA, PHILIPPINES — Eastern Communications, one of the premier telecommunications companies in the country, recently concluded its webinar entitled “Onward:…
Read More » -
Insight: What’s the winning formula? SEA moms rank formula milk brands in latest consumer voice report by theAsianparent
MANILA, PHILIPPINES — theAsianparent (TAP), the largest content and community platform for parents in Southeast Asia reaching over 35 million users…
Read More » -
Insight: Integral Ad Science reports third quarter 2021 financial results
SINGAPORE — Integral Ad Science Holding Corp. (“IAS”) (Nasdaq: IAS), a global leader in digital media quality, today announced financial results…
Read More » -
Insight: Bumble unpacks modern relationships and online dating in the Philippines
MANILA, PHILIPPINES — Bumble, the women-first dating and social networking app, unveiled insights from its inaugural Bumble Modern Relationships Study…
Read More »