Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: The EON Group continues to champion truth-telling with the 2021 Philippine Trust Index
MAKATI, PHILIPPINES — In light of the challenges created by the pandemic, which institutions have stepped up for the Filipinos?…
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Insight: Black Friday sales — According to Klarna report, one in two Brits ditch credit cards for Christmas
LONDON, UK — One in every two UK consumers is planning to ditch their credit card entirely for Christmas shopping…
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People: Meet the Gushcloud Philippines leadership team — Here to create tomorrow’s positive influence
MANILA, PHILIPPINES — Gushcloud Philippines, a global technology-driven digital and media company, focused on influencer marketing, entertainment, and commerce might…
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Insight: Marketing leaders share learnings in Outernet Media Playbook
KUALA LUMPUR, MALAYSIA — The Outernet Marketing Innovation Group (OMIG), an industry initiative by global ad-tech company Moving Walls and…
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Insight: WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”
SINGAPORE — Online video is where culture is being cross-pollinated between brands, creators, fans, and viewers. Every minute, 300 hours…
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Insight: Wunderman Thompson reveals world’s most inspirational brands
NEW YORK, USA — Wunderman Thompson today reveals ‘The Inspire Score: Top 100 2021’, a ranking of the Top 100…
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Insight: Content will be king — Kantar’s five media trends & predictions that will shape 2022
SINGAPORE — Kantar reveals the trends and recalibrations at play in the Asia Pacific media industry and its expert predictions…
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Insight: According to the iPrice Group, Filipinos & Vietnamese are the likeliest pet owners during the pandemic
MANILA, PHILIPPINES — We could all probably reach a consensus on how the global pandemic has been a true test…
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Insight: Merkle B2B & Bloomberg Quint launch ‘The Media Guide’ for Indian Tech Marketers
MUMBAI, INDIA — The outbreak of the Covid-19 pandemic sent the world into a massive shockwave, bringing human lives to…
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Insight: The future of e-commerce is personalised, transparent & responsible, says Havas Group Prosumer Report
MUMBAI, INDIA — The Covid-19 led economic slowdown has been catastrophic for most sectors, barring a few. The e-commerce sector belongs…
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Insight: Gobi-Core Philippine Fund Unveils the Philippine Startup Ecosystem Report 2021
MANILA, PHILIPPINES — Founded in 2018, Core Capital is a venture capital firm based in Manila, Philippines that provides early-stage…
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