Insight & Intelligence
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Insight: Digital OOH and online advertising to reap the most benefit with the decline of third-party cookies, Alfi audience research finds
LONDON, UK — The majority of the global browser markethas now phased out third-party cookies in response to protecting users’…
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Insight: Facebook Gaming passes Youtube Gaming in hours watched – 1.3B hours in Q3 2021
LONDON, UK — Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social…
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Insight: Latest report by theAsianparent reveals how Filipina mothers are spending their time and shopping money this holiday season
MANILA, PHILIPPINES — The Christmas season in the Philippines is a months-long period of uplifted spirits, planning for festivities, and…
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Insight: Why ASEAN countries love music campaigns so much, according to Yell Advertising
BANGKOK, THAILAND — ASEAN countries are home to nearly 700 million people. Every year, a million advertising campaigns are launched.…
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Insight: WGSN reveals the top trends for 2022
SINGAPORE — WGSN, the global authority on trend forecasting, today releases the top trends in consumer behaviour and product development…
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Insight: Rakuten advertising predicts a surge in revenge travel in the upcoming Black Friday weekend
SINGAPORE — Rakuten Advertising data over Singles’ Day this year signals the rise of revenge travel for the upcoming Black…
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Insight: Southeast Asians considering vaccination status of loved ones for year-end celebrations; hopeful for 2022, study finds
SINGAPORE — As the year-end nears, Milieu Insight released the results of their “Festival Sentiments & 2022 Outlook” study with…
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Insight: Airpods, sneakers, and games consoles dominate Black Friday wishlists according to Klarna’s new data
LONDON, UK — As Brits prepare for Black Friday, new data from Klarna, the leading global retail bank, payments, and…
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Insight: The EON Group continues to champion truth-telling with the 2021 Philippine Trust Index
MAKATI, PHILIPPINES — In light of the challenges created by the pandemic, which institutions have stepped up for the Filipinos?…
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Insight: Black Friday sales — According to Klarna report, one in two Brits ditch credit cards for Christmas
LONDON, UK — One in every two UK consumers is planning to ditch their credit card entirely for Christmas shopping…
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Insight: Essence report helps brands unlock potential of social commerce
LONDON, UK — Global data and measurement-driven media agency Essence today unveiled its first-ever social commerce report, which investigates the…
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People: Meet the Gushcloud Philippines leadership team — Here to create tomorrow’s positive influence
MANILA, PHILIPPINES — Gushcloud Philippines, a global technology-driven digital and media company, focused on influencer marketing, entertainment, and commerce might…
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Insight: Marketing leaders share learnings in Outernet Media Playbook
KUALA LUMPUR, MALAYSIA — The Outernet Marketing Innovation Group (OMIG), an industry initiative by global ad-tech company Moving Walls and…
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