Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Poly shares the top trends that will shape hybrid working in 2022 and beyond
CALIFORNIA, USA — Prevalent adoption of hybrid work has introduced new workstyles and requirements that will impact how business leaders…
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Digital: Holiday insights — Tweets drive the Holiday cheer (and buys) alive
MANILA, PHILIPPINES — It’s beginning to look a lot like holidays, as seen on the growing number of holiday-related conversations…
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Insight: Tito Ribeiro presents the social media trends for 2022
ASUNCIÓN, PARAGUAY — The world has definitely changed after 2 years of the pandemic. Social media and digital marketing have…
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Insight: Southeast Asia’s digitally savvy shoppers drive retail reinvention and spur optimism for a tech-driven future according to Zalora report
SINGAPORE — ZALORA, part of Global Fashion Group (GFG) and Southeast Asia’s leading fashion and lifestyle e-commerce player, forecasts robust…
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Insight: TV Advertising and Direct Marketing Neck- in-neck as Leading Advertising Solutions
MANILA, Philippines—As part of the 2021 SavvySME Media Buying Consumer Report, which analyses a wide range of advertising needs for…
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Insight: Digital OOH and online advertising to reap the most benefit with the decline of third-party cookies, Alfi audience research finds
LONDON, UK — The majority of the global browser markethas now phased out third-party cookies in response to protecting users’…
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Insight: Facebook Gaming passes Youtube Gaming in hours watched – 1.3B hours in Q3 2021
LONDON, UK — Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social…
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Insight: Latest report by theAsianparent reveals how Filipina mothers are spending their time and shopping money this holiday season
MANILA, PHILIPPINES — The Christmas season in the Philippines is a months-long period of uplifted spirits, planning for festivities, and…
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Insight: Why ASEAN countries love music campaigns so much, according to Yell Advertising
BANGKOK, THAILAND — ASEAN countries are home to nearly 700 million people. Every year, a million advertising campaigns are launched.…
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Insight: WGSN reveals the top trends for 2022
SINGAPORE — WGSN, the global authority on trend forecasting, today releases the top trends in consumer behaviour and product development…
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Insight: Rakuten advertising predicts a surge in revenge travel in the upcoming Black Friday weekend
SINGAPORE — Rakuten Advertising data over Singles’ Day this year signals the rise of revenge travel for the upcoming Black…
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Insight: Southeast Asians considering vaccination status of loved ones for year-end celebrations; hopeful for 2022, study finds
SINGAPORE — As the year-end nears, Milieu Insight released the results of their “Festival Sentiments & 2022 Outlook” study with…
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Insight: Airpods, sneakers, and games consoles dominate Black Friday wishlists according to Klarna’s new data
LONDON, UK — As Brits prepare for Black Friday, new data from Klarna, the leading global retail bank, payments, and…
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