Insight & Intelligence
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Insight: PRSP makes history with the 1st virtual, interactive, and nationwide Students’ PR Con and launch of Grand Prix Hack Sprint edition
MANILA, PHILIPPINES — The Public Relations Society of the Philippines (PRSP) has successfully wrapped this year’s Students’ PR Con which…
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Insight: Global advertising market sees record growth in 2021 – up 23.8% to $771bn
LONDON, UK — New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered…
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Music: Spotify reveals 2021 Wrapped— Pinoy artists dominate top charts in the Philippines
MANILA, Philippines — Today, Spotify unveiled the top artists, albums, songs, playlists, and podcasts that defined how more than 381…
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Insight: BaiCon Infest creative lead Bea Alfar Evardone on uniting content creators and using influence well
MANILA, Philippines—“There are no barriers in the BaiCon Stage,” This was how Bea Alfar Evardone, the Group Chief Operating Officer…
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Insight: Globe on content creation — Consumers first before technology
MANILA, PHILIPPINES — In a world where things are going digital and content permeates nearly all aspects of people’s lives,…
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Insight: New iPrice study reveals Filipino parents need almost PHP 60k to afford basic items for a newborn
MANILA, PHILIPPINES — Certain countries in Southeast Asia have always been grappling with the issue of overpopulation. According to UN’s…
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Insight: WARC Rankings 2021 are released – the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
LONDON, UK — The WARC Creative 100, Effective 100, and Media 100, a suite of global rankings and the ultimate…
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Insight: 53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
MUMBAI, INDIA — WATConsult, an Isobar Company and the globally awarded hybrid digital agency from the house of dentsu India,…
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Insight: Poly shares the top trends that will shape hybrid working in 2022 and beyond
CALIFORNIA, USA — Prevalent adoption of hybrid work has introduced new workstyles and requirements that will impact how business leaders…
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Digital: Holiday insights — Tweets drive the Holiday cheer (and buys) alive
MANILA, PHILIPPINES — It’s beginning to look a lot like holidays, as seen on the growing number of holiday-related conversations…
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Insight: Tito Ribeiro presents the social media trends for 2022
ASUNCIÓN, PARAGUAY — The world has definitely changed after 2 years of the pandemic. Social media and digital marketing have…
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Insight: Southeast Asia’s digitally savvy shoppers drive retail reinvention and spur optimism for a tech-driven future according to Zalora report
SINGAPORE — ZALORA, part of Global Fashion Group (GFG) and Southeast Asia’s leading fashion and lifestyle e-commerce player, forecasts robust…
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Insight: TV Advertising and Direct Marketing Neck- in-neck as Leading Advertising Solutions
MANILA, Philippines—As part of the 2021 SavvySME Media Buying Consumer Report, which analyses a wide range of advertising needs for…
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