Insight & Intelligence
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Insight: Spending on fitness products likely to increase in 2022, Milieu Insight’s study in Southeast Asia finds
SINGAPORE — Movement restrictions and precautions against Covid-19 have kept many people at home, but these have only driven people…
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Digital: TikTok unveils Year on TikTok 2021
MANILA, PHILIPPINES — In celebration of a 2021-of-a-kind year made possible by entertainment driven by the community, today TikTok unveils…
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Insight: YouTube reveals top trending videos and content creators of 2021 in the Philippines
MANILA, PHILIPPINES –YouTube unveiled several local lists of top trending videos and creators that captured the hearts and engagements of…
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Insight: Mobile gaming apps revenue from advertising to pass $100B mark in 2021
BERLIN, GERMANY — The games segment is the largest and most lucrative category of the mobile apps industry and generates…
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Insight: PLDT, Smart link up with MakatiMed Foundation, Department of Tourism, championing mental health
MANILA, PHILIPPINES — The Philippines’ tourism industry was among the many sectors severely impacted by the COVID-19 pandemic. With most…
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Insight: PRSP makes history with the 1st virtual, interactive, and nationwide Students’ PR Con and launch of Grand Prix Hack Sprint edition
MANILA, PHILIPPINES — The Public Relations Society of the Philippines (PRSP) has successfully wrapped this year’s Students’ PR Con which…
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Insight: Global advertising market sees record growth in 2021 – up 23.8% to $771bn
LONDON, UK — New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered…
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Music: Spotify reveals 2021 Wrapped— Pinoy artists dominate top charts in the Philippines
MANILA, Philippines — Today, Spotify unveiled the top artists, albums, songs, playlists, and podcasts that defined how more than 381…
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Insight: BaiCon Infest creative lead Bea Alfar Evardone on uniting content creators and using influence well
MANILA, Philippines—“There are no barriers in the BaiCon Stage,” This was how Bea Alfar Evardone, the Group Chief Operating Officer…
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Insight: Globe on content creation — Consumers first before technology
MANILA, PHILIPPINES — In a world where things are going digital and content permeates nearly all aspects of people’s lives,…
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Insight: New iPrice study reveals Filipino parents need almost PHP 60k to afford basic items for a newborn
MANILA, PHILIPPINES — Certain countries in Southeast Asia have always been grappling with the issue of overpopulation. According to UN’s…
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Insight: WARC Rankings 2021 are released – the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
LONDON, UK — The WARC Creative 100, Effective 100, and Media 100, a suite of global rankings and the ultimate…
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Insight: 53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
MUMBAI, INDIA — WATConsult, an Isobar Company and the globally awarded hybrid digital agency from the house of dentsu India,…
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