Insight & Intelligence
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Insight: Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
LONDON, UK — After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved…
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Insight: Social Media is not just for awareness, turn them to leads and convert – Truelogic Inc
MANILA, PHILIPPINES — Businesses need to be Social. Hootsuite’s Global State of Digital 2021 report released in January notes that…
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Insight: Financial wellness and money management apps could be the antidote to the Philippines’ crippling consumer debt
MANILA, PHILIPPINES — New data, published this week in a Backbase-commissioned study conducted by Forrester Consulting, reveals a new direction…
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Insight: Branding Nerd looks into Sperry®: an 86-year old boat shoe brand connecting with today’s youth through micro-influencers and co-branding
MANILA, PHILIPPINES — In a previous blog on Red Bull® x GoPro®, Branding Nerd talked about the concepts of ‘co-marketing’…
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Insight: Branding Nerd studies Happy Helpers®: a social enterprise brand with a clear and consistent brand personality
MANILA, PHILIPPINES — Today, Branding Nerd takes a deep dive into the social enterprise brand, Happy Helpers. In our previous…
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Insight: Alfi research suggests DOOH adspend to see dramatic increase in its overall share of the OOH advertising market
MIAMI, USA — In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however…
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Brand & Business: Eastern Communications shares effective tips to achieve healthy headspaces for a productive workplace
MANILA, PHILIPPINES — The world’s response to COVID-19 has resulted in the most rapid transformation of the workplace. Working remotely…
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Insight: Juniper Research reveals CPaaS revenue to exceed $10 billion globally in 2022
BASINGSTOKE, UK — A new study from Juniper Research has found the global value of the CPaaS market will exceed…
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Digital: AirAsia Philippines calls on vigilance and proactive use of the digital space
MANILA, PHILIPPINES — AirAsia Philippines through its Super App has successfully shifted from being more than just an airline to…
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Brand & Business: Pioneering the new on Clubhouse — Lessons from Skore and Isobar India
MUMBAI, INDIA — Skore – a sexual wellness brand under the TTK Group, in partnership with Isobar – the digital…
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Insight: In new Havas study, print emerges as one of the credible mediums to influence brand perception
MUMBAI, INDIA — With the pandemic and the subsequent lockdowns disrupting the production and distribution of newspapers and magazines across…
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Insight: According to Ogilvy, brands that personalize at scale are not just winning online, but also educating people to expect nothing less
SINGAPORE — Ogilvy continues to double down on their creative technology and data offering as the region sees a huge…
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Insight: Personalized yet sustainable experiences will redefine the new retail playbook in Southeast Asia
MANILA, PHILIPPINES — Immersive, sustainable digital retail services and offerings could present a silver lining for Southeast Asia’s retail industry,…
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