Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Juniper Research reveals CPaaS revenue to exceed $10 billion globally in 2022
BASINGSTOKE, UK — A new study from Juniper Research has found the global value of the CPaaS market will exceed…
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Digital: AirAsia Philippines calls on vigilance and proactive use of the digital space
MANILA, PHILIPPINES — AirAsia Philippines through its Super App has successfully shifted from being more than just an airline to…
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Insight: In new Havas study, print emerges as one of the credible mediums to influence brand perception
MUMBAI, INDIA — With the pandemic and the subsequent lockdowns disrupting the production and distribution of newspapers and magazines across…
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Insight: According to Ogilvy, brands that personalize at scale are not just winning online, but also educating people to expect nothing less
SINGAPORE — Ogilvy continues to double down on their creative technology and data offering as the region sees a huge…
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Insight: Personalized yet sustainable experiences will redefine the new retail playbook in Southeast Asia
MANILA, PHILIPPINES — Immersive, sustainable digital retail services and offerings could present a silver lining for Southeast Asia’s retail industry,…
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Insight: Two in five SME business leaders in the Capital experience mental health impact from pandemic—Klarna
LONDON, UK — New data from Klarna, the leading global retail bank, payments, and shopping service, has revealed 47% of…
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Insight: Tweets fuel #ShoppingDays as Filipinos search, shop, and share more of their buys in 2021
MANILA, PHILIPPINES — With just a few clicks and taps, Filipinos can now conveniently and safely shop using their phones.…
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Insight: Online groceries in the Philippines are soaring and market items are the cheapest in SEA—iPrice
MANILA, PHILIPPINES — Before 2020, doing groceries online wasn’t really a common practice in the Philippines. But the pandemic changed…
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Insight: Hitting the mark — The triumphs of the Philippines in the 2020 Tokyo Olympics
MANILA, PHILIPPINES — The Philippines has had its share of victories and losses in sports. Filipino athletes have been recognised…
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Sustainability: WWF Philippines asks, “What is the cost of plastic in our society, environment, and economy?”
MANILA, PHILIPPINES — The lifetime cost to society, the environment, and the economy of plastics produced in 2019 alone has…
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Insight: Local cultural organizations release official statement on the Philippine Creative Industries Bill
MANILA, PHILIPPINES — Substitute House Bill (HB) 8101 is a bill that aims to improve and develop the creative industry…
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Insight: WATConsult launches latest issue of WATPapers on ‘Effectiveness of Email Marketing’
MUMBAI, INDIA — WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest…
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