Insight & Intelligence
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Insight: Pandemic reinforces the need to strengthen family ties
MANILA, PHILIPPINES — More than its impact on communities worldwide, COVID-19 has affected even the smallest communities within the four…
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Insight: Lazada’s LazMall Brands Future Forum (BFF) 2021 key takeaways
MANILA, PHILIPPINES — Lazada Group held its second edition of LazMall Brands Future Forum (BFF) 2021, at Marina Bay Sands…
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Insight: Digital advertising revenue to reach $500B globally in 2022- 15% YoY growth in 2021
LONDON, UK — Many tech historians consider 1994 as the year that digital advertising came to be when the first…
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Insight: Quantum Marketing — The classical rules no longer apply
SEOUL, SOUTH KOREA — Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, opened his talk at AD STARS 2021…
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Insight: Branding Nerd explores Netflix—a brand that secured global market leadership through product evolution
MANILA, PHILIPPINES — In Branding Nerd’s previous blog on LEGO®, they talked about ‘product strategy’ as part of the six…
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Insight: Doing More — How the ad industry can truly protect women
MANILA, PHILIPPINES — It began with a controversial ad. Then came a social media post. Now, creatives have shown overflowing…
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Insight: Southeast Asia’s digital retail growth is APAC’s fastest, Facebook and Bain & Company’s annual SYNC Southeast Asia report
MANILA, PHILIPPINES — Southeast Asia’s digital retail share grew 85 percent year-on-year, outpacing China (5 percent), Brazil (14 percent) and…
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Brand & Business: DepEd and Globe’s TAYO NAMAN! on healthy working relationships to promote good work-life balance
MANILA, PHILIPPINES — Increased productivity while achieving common goals, trust and respect among co-workers, furthering one’s career with strong support…
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Insight: How Twitter enables Filipinos to find inspiration, community, and information during the pandemic
MANILA, PHILIPPINES — In these uncertain times, it’s important that we share kindness and the right information especially to those…
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Insight: Content creation trends in the new world of advertising
SINGAPORE — The world of advertising production and the roles of the companies who inhabit it used to be clearly…
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Insight: F5 Shanghai Founder & CCO on brand-building during China’s Common Prosperity Age
SHANGHAI, CHINA — As China ushers in its Common Prosperity Age, an era that aims for a more even distribution…
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Insight: Facebook for Business: Raising brand awareness and sales in a hyper-saturated digital sphere
MANILA, PHILIPPINES — Here’s how Facebook ad solutions have helped a beauty brand cut through the noise of the busy…
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Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
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