Insight & Intelligence
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Insight: Two in five SME business leaders in the Capital experience mental health impact from pandemic—Klarna
LONDON, UK — New data from Klarna, the leading global retail bank, payments, and shopping service, has revealed 47% of…
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Insight: Tweets fuel #ShoppingDays as Filipinos search, shop, and share more of their buys in 2021
MANILA, PHILIPPINES — With just a few clicks and taps, Filipinos can now conveniently and safely shop using their phones.…
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Insight: Online groceries in the Philippines are soaring and market items are the cheapest in SEA—iPrice
MANILA, PHILIPPINES — Before 2020, doing groceries online wasn’t really a common practice in the Philippines. But the pandemic changed…
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Insight: Hitting the mark — The triumphs of the Philippines in the 2020 Tokyo Olympics
MANILA, PHILIPPINES — The Philippines has had its share of victories and losses in sports. Filipino athletes have been recognised…
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Sustainability: WWF Philippines asks, “What is the cost of plastic in our society, environment, and economy?”
MANILA, PHILIPPINES — The lifetime cost to society, the environment, and the economy of plastics produced in 2019 alone has…
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Insight: Local cultural organizations release official statement on the Philippine Creative Industries Bill
MANILA, PHILIPPINES — Substitute House Bill (HB) 8101 is a bill that aims to improve and develop the creative industry…
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Insight: WATConsult launches latest issue of WATPapers on ‘Effectiveness of Email Marketing’
MUMBAI, INDIA — WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest…
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Insight: Pandemic reinforces the need to strengthen family ties
MANILA, PHILIPPINES — More than its impact on communities worldwide, COVID-19 has affected even the smallest communities within the four…
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Insight: Lazada’s LazMall Brands Future Forum (BFF) 2021 key takeaways
MANILA, PHILIPPINES — Lazada Group held its second edition of LazMall Brands Future Forum (BFF) 2021, at Marina Bay Sands…
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Insight: Digital advertising revenue to reach $500B globally in 2022- 15% YoY growth in 2021
LONDON, UK — Many tech historians consider 1994 as the year that digital advertising came to be when the first…
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Insight: Quantum Marketing — The classical rules no longer apply
SEOUL, SOUTH KOREA — Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, opened his talk at AD STARS 2021…
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Insight: Branding Nerd explores Netflix—a brand that secured global market leadership through product evolution
MANILA, PHILIPPINES — In Branding Nerd’s previous blog on LEGO®, they talked about ‘product strategy’ as part of the six…
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Insight: Doing More — How the ad industry can truly protect women
MANILA, PHILIPPINES — It began with a controversial ad. Then came a social media post. Now, creatives have shown overflowing…
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