Insight & Intelligence
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Insight: Southeast Asia’s digital retail growth is APAC’s fastest, Facebook and Bain & Company’s annual SYNC Southeast Asia report
MANILA, PHILIPPINES — Southeast Asia’s digital retail share grew 85 percent year-on-year, outpacing China (5 percent), Brazil (14 percent) and…
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Brand & Business: DepEd and Globe’s TAYO NAMAN! on healthy working relationships to promote good work-life balance
MANILA, PHILIPPINES — Increased productivity while achieving common goals, trust and respect among co-workers, furthering one’s career with strong support…
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Insight: How Twitter enables Filipinos to find inspiration, community, and information during the pandemic
MANILA, PHILIPPINES — In these uncertain times, it’s important that we share kindness and the right information especially to those…
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Insight: Content creation trends in the new world of advertising
SINGAPORE — The world of advertising production and the roles of the companies who inhabit it used to be clearly…
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Insight: F5 Shanghai Founder & CCO on brand-building during China’s Common Prosperity Age
SHANGHAI, CHINA — As China ushers in its Common Prosperity Age, an era that aims for a more even distribution…
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Insight: Facebook for Business: Raising brand awareness and sales in a hyper-saturated digital sphere
MANILA, PHILIPPINES — Here’s how Facebook ad solutions have helped a beauty brand cut through the noise of the busy…
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Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
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Insight: ‘Good Old Days? Now on Digital,’ Cheil Worldwide’s Hyunchang Roh on ad company’s digital transformation at AD STARS
SEOUL, SOUTH KOREA – At AD STARS 2021 Online Festival, Cheil Worldwide’s digital campaign director, Hyunchang Roh, explored how an…
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Insight: Making voice technology work for everyone
MANILA, PHILIPPINES — As of January 2021, more than half of the global population, or some 4.66 billion people worldwide,…
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Insight: Branding Nerd delves into Red Bull® and GoPro®, a brand partnership that has defined the meaning of co-marketing excellence
MANILA, PHILIPPINES — At a quick glance, it may not seem like Red Bull and Go Pro have much in…
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Insight: edamama shares the importance of intentional parenting in this next normal
MANILA, PHILIPPINES — There’s no denying the effects of the pandemic on an individual; what more for parents who have…
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Insight: FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers
LONDON, UK — On the day that the Paralympics opens, agency FCB Inferno has crunched the numbers to see what…
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Insight: Survey reveals challenges people face with increased video meetings
MANILA, PHILIPPINES — Uniphore, the leader in Conversational Service Automation (CSA), today released survey results revealing Philippine consumer perspectives on…
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