Insight & Intelligence
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Insight: Social media, a key channel for Singapore’s public sector during the pandemic, according to Emplifi Report
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “Singapore Government Performance Benchmark 2021” report, highlighting how…
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Insight: PCW calls for media content that empowers women amid the #PandemicEffect
MANILA, PHILIPPINES — In response to the controversial #PandemicEffect ad, the Philippines Commission on Women (PCW) made a statement in which…
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Insight: Mobile gaming on track to surpass $120B spend in 2021
MANILA, PHILIPPINES — App Annie, the mobile data and analytics leader helping brands and publishers create winning experiences on mobile,…
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Insight: Branding Nerd on Gojek, a brand with a clear focus to remove friction from people’s lives
MANILA, PHILIPPINES — First established in Indonesia in 2010, Gojek started with the simple mission of helping Indonesians overcome the…
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Insight: A new book, “How To Talk To Strangers” by Kerrie Phipps, launched to help people decrease anxiety, build confidence, and heal the pandemic affected world
SINGAPORE — A new self-help book, How To Talk To Strangers by Kerrie Phipps, was launched globally along with the…
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Opinion: Hey ad, offense taken. That controversial Belo beauty ad and the “pandemic effect” on women
MANILA, PHILIPPINES — Humanity, as a whole, has lost so much. We’ve had to grieve collectively in ways we never…
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Insight: The #PandemicEffect is real, but it goes beyond Belo’s skin-deep ad
MANILA, PHILIPPINES — The COVID-19 pandemic has proven itself to be incredibly tough for everyone. With its effects on the…
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Insight: Emplifi reveals Southeast Asia social ad Spend Up 74.29%, CPC up 85.75% on Facebook and Instagram in Q2
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “State of Social Media and CX” report, highlighting…
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Insight: New Reprise study reveals eCommerce growth in APAC amidst the global pandemic
SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, has today released key findings from their newly completed consumer study…
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Insight: Strong Recovery in JAPAC Programmatic Activity Following Covid: OpenX & ExchangeWire Research
SINGAPORE — Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of…
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Brand & Business: Fashioning the retail omnichannel experience according to the Penshoppe Group
MANILA, PHILIPPINES — As consumer shopping behaviors changed to adjust to the pandemic, Philippine retail brands who went online had…
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Insight: WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
LONDON, UK — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common…
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Insight: IAB releases DOOH Buyers Guide with guidance for advertisers and agencies
SYDNEY, AUSTRALIA — IAB Australia has released a Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the…
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