Insight & Intelligence
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Insight: The #PandemicEffect is real, but it goes beyond Belo’s skin-deep ad
MANILA, PHILIPPINES — The COVID-19 pandemic has proven itself to be incredibly tough for everyone. With its effects on the…
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Insight: Emplifi reveals Southeast Asia social ad Spend Up 74.29%, CPC up 85.75% on Facebook and Instagram in Q2
SINGAPORE — Emplifi, the leading unified customer experience platform, has released its “State of Social Media and CX” report, highlighting…
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Insight: New Reprise study reveals eCommerce growth in APAC amidst the global pandemic
SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, has today released key findings from their newly completed consumer study…
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Insight: Strong Recovery in JAPAC Programmatic Activity Following Covid: OpenX & ExchangeWire Research
SINGAPORE — Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of…
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Brand & Business: Fashioning the retail omnichannel experience according to the Penshoppe Group
MANILA, PHILIPPINES — As consumer shopping behaviors changed to adjust to the pandemic, Philippine retail brands who went online had…
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Insight: WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
LONDON, UK — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common…
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Insight: IAB releases DOOH Buyers Guide with guidance for advertisers and agencies
SYDNEY, AUSTRALIA — IAB Australia has released a Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the…
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Insight: Raising the Filipino flag — Marketing effectiveness showcase
MANILA, PHILIPPINES — For years, Filipinos have been recognized for their natural talents in different facets, may those be in…
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Insight: K-pop belts out another record on Twitter with the highest number of Tweets in a year
MANILA, PHILIPPINES — K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter…
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Insight: eCommerce and online video to fuel 11% recovery in global adspend this year
LONDON, UK — Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and…
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Insight: Alfi study predicts programmatic advertising spending to increase
MIAMI, USA —The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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Insight: Ensuring authenticity in influencer marketing, according to INCA’s Arthur Altounian
MANILA, PHILIPPINES — Staying indoors for prolonged periods after COVID-19 has hit Southeast Asia has led to a dramatic digitization…
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Insight: The spotlight is on Filipina leaders who led their brands with purpose in the second “What Women Do: an adobo SheCreative Virtual Breakfast”
MANILA, PHILIPPINES — After the success of the first Virtual Breakfast during Women’s Month in March this year, the adobo…
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