Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Insight: Raising the Filipino flag — Marketing effectiveness showcase
MANILA, PHILIPPINES — For years, Filipinos have been recognized for their natural talents in different facets, may those be in…
Read More » -
Insight: K-pop belts out another record on Twitter with the highest number of Tweets in a year
MANILA, PHILIPPINES — K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter…
Read More » -
Insight: eCommerce and online video to fuel 11% recovery in global adspend this year
LONDON, UK — Global advertising expenditure will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and…
Read More » -
Insight: Alfi study predicts programmatic advertising spending to increase
MIAMI, USA —The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
Read More » -
Insight: Ensuring authenticity in influencer marketing, according to INCA’s Arthur Altounian
MANILA, PHILIPPINES — Staying indoors for prolonged periods after COVID-19 has hit Southeast Asia has led to a dramatic digitization…
Read More » -
Insight: The spotlight is on Filipina leaders who led their brands with purpose in the second “What Women Do: an adobo SheCreative Virtual Breakfast”
MANILA, PHILIPPINES — After the success of the first Virtual Breakfast during Women’s Month in March this year, the adobo…
Read More » -
Insight: Is a Philippine creative industry the next big thing?
MANILA, PHILIPPINES — It’s 2021, 30 years since Lea Salonga won Broadway’s Tony Award for her iconic portrayal of the…
Read More » -
Brand & Business: How you can drive a global career today with Shell
MANILA, PHILIPPINES — As the world’s largest energy brand valued at $42.2 billion, Shell’s heritage is built on a history…
Read More » -
Insight: Why are more consumers cynical of brands today?
MANILA, PHILIPPINES — The pandemic has created a shift in consumer mindsets. Customers who are now chiefly online are more…
Read More » -
Insight: Isobar India launches white paper on the new touch-starved world and what it means for us
MUMBAI, INDIA — In 2020, India witnessed the biggest social experiment that it has ever seen- the lockdown. A few…
Read More » -
Insight: Twitter insights reveal what are the Filipino Millennials up to
MANILA, PHILIPPINES — Whatever generation someone belongs to, there will always be topics and interests that they can relate and…
Read More » -
Insight: Magparehistro Ka! This is where we currently stand in voter registration—and how far we have to go
MANILA, PHILIPPINES — With three months left until the deadline of voter registration, where do we stand in terms of…
Read More » -
Insight: Social media advertising revenue in the US to pass $50B in 2021; 85% from mobile ads
LONDON, UK — Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social…
Read More »