Insight & Intelligence
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Insight: Kantar identifies what sustainability means to Asian consumers and how brands should respond
SINGAPORE — Kantar, the world’s leading data-driven analytics and brand consulting company, today releases preliminary findings from a new study…
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Insight: Brilliant brands — adobo Talks x Branding Nerd breakdown the essentials of strong brands in the Young Marketers Program
MANILA, PHILIPPINES — As the world continues to reel over the economic and societal effects of the ongoing pandemic, businesses…
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Insight: Building a future-proof business in the post-pandemic world, E-Huddle highlights by Eastern Communications
MANILA, PHILIPPINES — The economic repercussions brought by the COVID-19 outbreak have further highlighted the need for businesses to be…
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Insight: Creative Economy Council of the Philippines’ Paolo Mercado asks, “Can your creative business survive a mass extinction event?”
MANILA, PHILIPPINES — There can be no argument that the global pandemic affected billions of lives globally. Perhaps at no…
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Insight: Dentsu report highlights green shoots of ad spend recovery led by digital resilience, promising growth into 2022 in Asia Pacific
TOKYO, JAPAN — Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report. The twice-yearly report which…
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Insight: According to WARC, global advertising spend set to rise by 12.6% this year to reach US$665bn
LONDON, UK — Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from…
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People: Creative LIAisons mentee Jasper Cajilig shares his reflections on creative coaching
MANILA, PHILIPPINES — To help grow the next generation of young creative professionals, the London International Awards has launched the…
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Insight: adobo magazine takes the Creative Futures stage with ‘Intramuros City Lab: COVID19 PAALALABAS Communication Initiative’
MANILA, PHILIPPINES — In its fourth edition, CREATE Philippines, organized by the Center for International Trade Expositions and Missions (CITEM),…
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Insight: Zoom: A brand that zoomed past its competitors through its pricing strategy
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Insight: Thanks to K-pop group BTS, Filipinos are more interested in certain brands
MANILA, PHILIPPINES — By this time, we can safely say that BTS has become a worldwide boy band sensation. For…
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Insight: Agile in APAC: Zendesk research reveals how agility shapes business success in 2021
SINGAPORE — By now most businesses are familiar with the need to change and make decisions more quickly than ever…
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Insight: Selecta and Wall’s, official partners of the UN Happiness Index, conducts global survey on happiness
MANILA, PHILIPPINES — Choose Happier Together: Selecta’s Manifesto for a Happier World, a global study on happiness conducted last year…
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Insight: Wunderman Thompson Commerce’s Future Shopper Report 2021 reveals Indian consumer expect more from brands in a post-pandemic world
MUMBAI, INDIA — Wunderman Thompson Commerce’s Future Shopper Report 2021, which surveyed over 28,000 consumers across 17 countries on their…
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