Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Is a Philippine creative industry the next big thing?
MANILA, PHILIPPINES — It’s 2021, 30 years since Lea Salonga won Broadway’s Tony Award for her iconic portrayal of the…
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Brand & Business: How you can drive a global career today with Shell
MANILA, PHILIPPINES — As the world’s largest energy brand valued at $42.2 billion, Shell’s heritage is built on a history…
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Insight: Why are more consumers cynical of brands today?
MANILA, PHILIPPINES — The pandemic has created a shift in consumer mindsets. Customers who are now chiefly online are more…
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Insight: Isobar India launches white paper on the new touch-starved world and what it means for us
MUMBAI, INDIA — In 2020, India witnessed the biggest social experiment that it has ever seen- the lockdown. A few…
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Insight: Twitter insights reveal what are the Filipino Millennials up to
MANILA, PHILIPPINES — Whatever generation someone belongs to, there will always be topics and interests that they can relate and…
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Insight: Magparehistro Ka! This is where we currently stand in voter registration—and how far we have to go
MANILA, PHILIPPINES — With three months left until the deadline of voter registration, where do we stand in terms of…
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Insight: Social media advertising revenue in the US to pass $50B in 2021; 85% from mobile ads
LONDON, UK — Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social…
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Insight: Kantar identifies what sustainability means to Asian consumers and how brands should respond
SINGAPORE — Kantar, the world’s leading data-driven analytics and brand consulting company, today releases preliminary findings from a new study…
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Insight: Brilliant brands — adobo Talks x Branding Nerd breakdown the essentials of strong brands in the Young Marketers Program
MANILA, PHILIPPINES — As the world continues to reel over the economic and societal effects of the ongoing pandemic, businesses…
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Insight: Building a future-proof business in the post-pandemic world, E-Huddle highlights by Eastern Communications
MANILA, PHILIPPINES — The economic repercussions brought by the COVID-19 outbreak have further highlighted the need for businesses to be…
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Insight: Creative Economy Council of the Philippines’ Paolo Mercado asks, “Can your creative business survive a mass extinction event?”
MANILA, PHILIPPINES — There can be no argument that the global pandemic affected billions of lives globally. Perhaps at no…
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Insight: Dentsu report highlights green shoots of ad spend recovery led by digital resilience, promising growth into 2022 in Asia Pacific
TOKYO, JAPAN — Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report. The twice-yearly report which…
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Insight: According to WARC, global advertising spend set to rise by 12.6% this year to reach US$665bn
LONDON, UK — Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from…
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