Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: Wordproof survey uncovers Singaporeans’ attitudes towards the fake news pandemic
SINGAPORE — Singapore has increasingly been affected by fake news, and Singaporeans are very much aware. The latest State of…
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Insight: The roaring twenties usher in retail’s big reset—Backslash explores recovery, eCommerce explosion in newest report
MANILA, PHILIPPINES — Backslash, the cultural intelligence unit of TBWA\Worldwide, has today released its Future of Retail report, leveraging insight…
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Insight: Moving the needle – Havas Life tackles COVID vaccine issues
MANILA, PHILIPPINES – As the Philippines ramps up its vaccination program against COVID 19, the country continues to face several…
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Insight: dentsu sets out the timeframe for brands to be “cookie free” in new global guide on web tracking and privacy
SINGAPORE — Today, the media arm of dentsu international publishes the first in-depth review of a cookieless future in the…
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Insight: Making the optional office a new reality
NEW SOUTH WALES, AUSTRALIA — The line between work and play is slowly disappearing due to movement and social interaction…
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Insight: Asia Foundation research highlights power of women-in-STEM networks in Asia
SINGAPORE — A new Asia Foundation report, Accelerating Women’s Advancement in STEM: Emerging Lessons on Network Strategies and Approaches in…
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Insight: Kopiko®: A brand that grabbed market leadership through market segmentation
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere…
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Insights: Beyond Clicks – driving results through influencer marketing
MANILA, PHILIPPINES — On May 27, adobo Magazine, in partnership with Facebook, hosted Beyond Clicks, a virtual roundtable discussion wherein…
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Insight: Promoting the brand through art – how BGC became the “Home for Passionate Minds”
MANILA, PHILIPPINES – Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere…
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Insight: According to APR’s Global Trends Report, brands must “challenge everything” to produce relevant content in 2021 & beyond
COLORADO, USA – Advertising Production Resources (APR) – a content creation optimization consultancy that oversees more than $1B+ in global…
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Insight: Creative leaders talk trends at adobo’s “The State of Creativity: APAC” panel at Creative Week 2021
MANILA, PHILIPPINES – Four of the region’s top creative leaders met last week for an in-depth conversation about “The State of Creativity: APAC” panel hosted by adobo magazine, as…
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Insights: Magna Global Advertising Forecast for APAC – Global economic recovery brings record ad market growth
NEW YORK, USA – MAGNA releases its ‘Magna Global Advertising Forecast 2021’. Citing the global advertising spending will grow by $78bn…
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Insight: Kantar finds 75% of Filipino consumers seek sustainable, eco-friendly brands
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights, and consulting group, revealed that Filipino consumers are making significant strides…
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