Insight & Intelligence
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Insight: According to WARC, global advertising spend set to rise by 12.6% this year to reach US$665bn
LONDON, UK — Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from…
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People: Creative LIAisons mentee Jasper Cajilig shares his reflections on creative coaching
MANILA, PHILIPPINES — To help grow the next generation of young creative professionals, the London International Awards has launched the…
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Insight: adobo magazine takes the Creative Futures stage with ‘Intramuros City Lab: COVID19 PAALALABAS Communication Initiative’
MANILA, PHILIPPINES — In its fourth edition, CREATE Philippines, organized by the Center for International Trade Expositions and Missions (CITEM),…
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Insight: Zoom: A brand that zoomed past its competitors through its pricing strategy
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Insight: Thanks to K-pop group BTS, Filipinos are more interested in certain brands
MANILA, PHILIPPINES — By this time, we can safely say that BTS has become a worldwide boy band sensation. For…
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Insight: Agile in APAC: Zendesk research reveals how agility shapes business success in 2021
SINGAPORE — By now most businesses are familiar with the need to change and make decisions more quickly than ever…
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Insight: Selecta and Wall’s, official partners of the UN Happiness Index, conducts global survey on happiness
MANILA, PHILIPPINES — Choose Happier Together: Selecta’s Manifesto for a Happier World, a global study on happiness conducted last year…
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Insight: Wunderman Thompson Commerce’s Future Shopper Report 2021 reveals Indian consumer expect more from brands in a post-pandemic world
MUMBAI, INDIA — Wunderman Thompson Commerce’s Future Shopper Report 2021, which surveyed over 28,000 consumers across 17 countries on their…
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Insight: Wordproof survey uncovers Singaporeans’ attitudes towards the fake news pandemic
SINGAPORE — Singapore has increasingly been affected by fake news, and Singaporeans are very much aware. The latest State of…
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Insight: The roaring twenties usher in retail’s big reset—Backslash explores recovery, eCommerce explosion in newest report
MANILA, PHILIPPINES — Backslash, the cultural intelligence unit of TBWA\Worldwide, has today released its Future of Retail report, leveraging insight…
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Insight: Moving the needle – Havas Life tackles COVID vaccine issues
MANILA, PHILIPPINES – As the Philippines ramps up its vaccination program against COVID 19, the country continues to face several…
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Insight: dentsu sets out the timeframe for brands to be “cookie free” in new global guide on web tracking and privacy
SINGAPORE — Today, the media arm of dentsu international publishes the first in-depth review of a cookieless future in the…
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Insight: Making the optional office a new reality
NEW SOUTH WALES, AUSTRALIA — The line between work and play is slowly disappearing due to movement and social interaction…
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