Insight & Intelligence
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Insight: Branding Nerd on Starbucks, a people’s business
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Brand & Business: WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
BRUSSELS, BELGIUM — WFA is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide…
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Insight: Does Western pop culture influence Filipinos’ online purchasing behavior?
MANILA, PHILIPPINES — The Philippines has always been heavily influenced by the West, specifically its former colonizer the USA. From…
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Insight: According to Visa study, 8 in 10 Filipinos are interested in using digital banking services
MANILA, PHILIPPINES — Visa, the world’s leader in digital payments, has released new findings from its Visa Consumer Payment Attitudes…
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Insight: Klarna’s Influencer Council releases Influencer Marketing Whitepaper to provide greater clarity on advertising guidelines
LONDON, UK — Klarna, the leading global payments and shopping service, and its industry-wide Influencer Council, have released their Influencer…
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Insight: Young Pinoys are becoming more discerning about their online privacy
MANILA, PHILIPPINES — When we talk about Gen Z and young millennials, we think of them glued to their phones…
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Insight: Hakuhudo releases “Survey of Sei-katsu-sha Concerning COVID-19: Special Report”
TOKYO, JAPAN — Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., has conducted its “Survey of…
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Insight: The new Creative intelligence™ Agency bridging the research-creativity gap – An interview with David Mayo and Matt Cullen of ADNA
MANILA, PHILIPPINES – Creative and research people have long been viewed as opposites and sometimes even adversaries in a family…
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Insight: Havas’ Meaningful Brands report 2021 delves into the age of cynicism
PARIS, FRANCE — In its 12th year, Havas’ landmark study of brand value, surveying over 395,000 people around the world,…
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Insight: Zenith forecast predicts alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
SHANGHAI, CHINA — Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth…
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Gaming: 10 iconic female gaming characters redesigned with realistic bodies
LONDON, UK — This year will mark the 25th anniversary of the legendary classic game Tomb Raider and one of the most iconic female protagonists ever; Lara…
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Insight: Dentsu Data Sciences unveils millennial & Gen Z study on ‘The Next Normal’ under research wing DMC Insights
MUMBAI, INDIA – The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise…
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Insight: Havas Ortega releases a new study on sports beyond the spectacle
MANILA, PHILIPPINES — HAVAS ORTEGA’s latest Prosumer research study, “Sports Forward”, finds that for Filipinos, sports are no longer just…
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