Insight & Intelligence
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Insight: Young Pinoys are becoming more discerning about their online privacy
MANILA, PHILIPPINES — When we talk about Gen Z and young millennials, we think of them glued to their phones…
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Insight: Hakuhudo releases “Survey of Sei-katsu-sha Concerning COVID-19: Special Report”
TOKYO, JAPAN — Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., has conducted its “Survey of…
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Insight: The new Creative intelligence™ Agency bridging the research-creativity gap – An interview with David Mayo and Matt Cullen of ADNA
MANILA, PHILIPPINES – Creative and research people have long been viewed as opposites and sometimes even adversaries in a family…
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Insight: Havas’ Meaningful Brands report 2021 delves into the age of cynicism
PARIS, FRANCE — In its 12th year, Havas’ landmark study of brand value, surveying over 395,000 people around the world,…
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Insight: Zenith forecast predicts alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
SHANGHAI, CHINA — Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth…
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Gaming: 10 iconic female gaming characters redesigned with realistic bodies
LONDON, UK — This year will mark the 25th anniversary of the legendary classic game Tomb Raider and one of the most iconic female protagonists ever; Lara…
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Insight: Dentsu Data Sciences unveils millennial & Gen Z study on ‘The Next Normal’ under research wing DMC Insights
MUMBAI, INDIA – The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise…
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Insight: Havas Ortega releases a new study on sports beyond the spectacle
MANILA, PHILIPPINES — HAVAS ORTEGA’s latest Prosumer research study, “Sports Forward”, finds that for Filipinos, sports are no longer just…
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Insight: India sees huge headroom for growth across TV and digital
SINGAPORE — At the Asia Video Industry Association‘s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on…
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Digital: Google makes people’s digital lifestyle safer and more secure
MANILA, PHILIPPINES – Google reiterates its commitment to keep people safe and secure online with products that not only put…
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Insight: The Good Report celebrating the best campaigns for social & environmental responsibility 2020
LONDON, UK — The Good Report is a unique ranking of the world’s best use of creative communications to promote…
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Insight: ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”
TOKYO, JAPAN — What is your image of Generation Z? “Apathetic, self-absorbed and addicted to social media?” If so, you…
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Insight: Animation career path for new grads remain resilient despite the pandemic
MANILA, PHILIPPINES — The current COVID-19 pandemic has made most of the businesses around the world close shop. Different industries…
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