Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: India sees huge headroom for growth across TV and digital
SINGAPORE — At the Asia Video Industry Association‘s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on…
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Digital: Google makes people’s digital lifestyle safer and more secure
MANILA, PHILIPPINES – Google reiterates its commitment to keep people safe and secure online with products that not only put…
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Insight: The Good Report celebrating the best campaigns for social & environmental responsibility 2020
LONDON, UK — The Good Report is a unique ranking of the world’s best use of creative communications to promote…
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Insight: ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”
TOKYO, JAPAN — What is your image of Generation Z? “Apathetic, self-absorbed and addicted to social media?” If so, you…
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Insight: Animation career path for new grads remain resilient despite the pandemic
MANILA, PHILIPPINES — The current COVID-19 pandemic has made most of the businesses around the world close shop. Different industries…
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Insight: An irresistible revolution: how creativity is boosting efforts to reach the Sustainable Development Goals
MANILA, PHILIPPINES — In mid-2019, the United Nations released a troubling statement in a high-level political forum: the progress to…
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Campaign Spotlight: Avon sets the spotlight on women’s stories in online movement
MANILA, PHILIPPINES — A new research from beauty company Avon reveals that 41% of women have lost confidence as a…
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Insight: Dentsu conducts 4th consumer survey on Sustainable Development Goals
TOKYO, JAPAN — Dentsu Inc. today announced that it has conducted its fourth Consumer Survey on the Sustainable Development Goals…
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Insight: The FMCG dilemma: Too many products, too little shelf space, says NielsenIQ
MANILA, PHILIPPINES — Now is the time for FMCG manufacturers to reassess and rationalize their assortment in order to better…
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Insight: Initiative Australia launches deep dive into Australia’s legal cannabis market
MELBOURNE, AUSTRALIA — On International Cannabis Culture Day, or more commonly known as ‘4-20’, and Initiative Australia, the culturally-driven media…
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Digital: Connecting Filipinos through food and conversations on Twitter
MANILA, PHILIPPINES — Food connects people beyond the table. It also gathers Filipinos together and sparks hearty discussions like sharing…
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Insight: TELUS International Philippines shares three rules to providing seamless customer experience
MANILA, PHILIPPINES — With the shift towards the digital marketplace last year, both businesses and their respective customers are going…
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