Insight & Intelligence
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Insight: Telling brand stories that matter, Google Philippines’ on how brands have risen above the challenge
MANILA, PHILIPPINES – The past year has brought a multitude of changes in our lives leading us to confront problems…
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Insight: Filipinos stream 2 billion hours of OTT per month, let’s talk about the new OTT landscape
MANILA, PHILIPPINES – With a recent Kantar study revealing that the Philippine market is the most attractive for advertising on…
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Insight: The new iProspect Future Focus 2021 Report explores the intersection of consumer attention, commerce and data
SINGAPORE – Today, iProspect, a dentsu company, officially launches Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry…
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Insight: Salesforce & the future of marketing, forging business trailblazers by building better connections
MANILA, PHILIPPINES – On March 18, adobo Magazine presented an exclusive adoboTalks session with Salesforce, to address the growing need for…
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Insight: Dentsu Theycare supports mothers in creative and innovative ways during the quarantine
MANILA, PHILIPPINES — Dentsu APAC recently released a short film titled “Women From Home,” allowing viewers a peek into the…
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Insight: Zilingo Philippines shares 7 influencer marketing tips for beginners
MANILA, PHILIPPINES — In this digital age, as of January 2021, the Philippines’ total internet penetration is now at 67%…
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Insight: Efficiency and emotion most important factors in good CX, says Havas Study
MUMBAI, INDIA — Efficiency and emotion are the two most important factors when it comes to good CX (customer experience),…
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Insight: Ramadan ads, Httpool’s latest paper helps understand the audience and fine-tune messaging
MUMBAI, INDIA — Httpool, an Aleph Holding company and the largest global partner of major media platforms, announces the launch…
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Insight: Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
LONDON, UK — The World Media Group, a strategic alliance of the world’s leading media brands, has released its annual…
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Insight: NielsenIQ BASES reveals Top Breakthrough Innovations in Southeast Asia for 2020
MANILA, PHILIPPINES — NielsenIQ BASES has released its highly anticipated Top Breakthrough Innovation Winners in Southeast Asia for 2020. The…
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Insight: Dentsu unveils Ethical Consumption Awareness Survey 2020; COVID-19 makes 30% of respondents more aware of ethical consumption
TOKYO, JAPAN – Dentsu Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi) announced today that its New Social…
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Insight: Visa Study shows that more Filipinos use eCommerce for the first time due to the pandemic
MANILA, PHILIPPINES — The pandemic has resulted in new consumer behaviors emerging in the Philippines, where more Filipinos are starting…
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Sustainability: Top PH corporate plastic polluters revealed; Green groups renew call to ban SUPs
QUEZON CITY, PHILIPPINES — Members of the #BreakFreeFromPlastic movement today renewed the call for the government to impose a nationwide…
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