Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
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Insight: An irresistible revolution: how creativity is boosting efforts to reach the Sustainable Development Goals
MANILA, PHILIPPINES — In mid-2019, the United Nations released a troubling statement in a high-level political forum: the progress to…
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Campaign Spotlight: Avon sets the spotlight on women’s stories in online movement
MANILA, PHILIPPINES — A new research from beauty company Avon reveals that 41% of women have lost confidence as a…
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Insight: Dentsu conducts 4th consumer survey on Sustainable Development Goals
TOKYO, JAPAN — Dentsu Inc. today announced that it has conducted its fourth Consumer Survey on the Sustainable Development Goals…
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Insight: The FMCG dilemma: Too many products, too little shelf space, says NielsenIQ
MANILA, PHILIPPINES — Now is the time for FMCG manufacturers to reassess and rationalize their assortment in order to better…
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Insight: Initiative Australia launches deep dive into Australia’s legal cannabis market
MELBOURNE, AUSTRALIA — On International Cannabis Culture Day, or more commonly known as ‘4-20’, and Initiative Australia, the culturally-driven media…
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Digital: Connecting Filipinos through food and conversations on Twitter
MANILA, PHILIPPINES — Food connects people beyond the table. It also gathers Filipinos together and sparks hearty discussions like sharing…
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Insight: TELUS International Philippines shares three rules to providing seamless customer experience
MANILA, PHILIPPINES — With the shift towards the digital marketplace last year, both businesses and their respective customers are going…
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Insight: Telling brand stories that matter, Google Philippines’ on how brands have risen above the challenge
MANILA, PHILIPPINES – The past year has brought a multitude of changes in our lives leading us to confront problems…
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Insight: Filipinos stream 2 billion hours of OTT per month, let’s talk about the new OTT landscape
MANILA, PHILIPPINES – With a recent Kantar study revealing that the Philippine market is the most attractive for advertising on…
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Insight: The new iProspect Future Focus 2021 Report explores the intersection of consumer attention, commerce and data
SINGAPORE – Today, iProspect, a dentsu company, officially launches Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry…
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Insight: Salesforce & the future of marketing, forging business trailblazers by building better connections
MANILA, PHILIPPINES – On March 18, adobo Magazine presented an exclusive adoboTalks session with Salesforce, to address the growing need for…
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Insight: Dentsu Theycare supports mothers in creative and innovative ways during the quarantine
MANILA, PHILIPPINES — Dentsu APAC recently released a short film titled “Women From Home,” allowing viewers a peek into the…
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