adobo Talks POVInsight

Insight: Creative leaders talk trends at adobo’s “The State of Creativity: APAC” panel at Creative Week 2021

MANILA, PHILIPPINES – Four of the region’s top creative leaders met last week for an in-depth conversation about “The State of Creativity: APAC” panel hosted by adobo magazine, as part of The One Club for Creativity’s Creative Week 2021. Courtesy of The One Club, you can now watch the entire session here:

The panel was moderated by Angel Guerrero, Founder, President, Editor-in-Chief, adobo magazine, and including:

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  • Merlee Jayme, Global President, Dentsu Mcgarrybowen, Chairmom, CEO, Dentsu Jayme Syfu, and ADC 100th Annual Awards Interactive jury chair
  • Natalie Lam, Chief Creative Officer, Publicis Group Asia-Pacific, Middle East and Africa, Hong Kong
  • Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia
  • Sheung Yan Lo, Chief Creative Officer APAC, Wunderman Thompson, Shanghai

The session was a lively discussion of current creative trends in APAC, the region’s best work of the past year and other topics of interest to the agency and creative world.

“As a global organization producing an international festival, we wanted to make sure to provide a spotlight on creative excellence in the region,” said Kevin Swanepoel, CEO, The One Club.  “We were honored to have Angel and adobo magazine as our media partner to bring this conversation to our global audience.”

The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution.  Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation.  Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.

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