CANNES, FRANCE – Filipino food content creator Abi Marquez was awarded Food Creator of the Year at the 7th Annual World Influencers and Bloggers Awards (WIBA), held at the Hotel Martinez on May 23 2025. Her win not only celebrated her digital influence but also brought Filipino cuisine to the forefront of an international stage.
The WIBA Awards, held annually in Cannes, honor the most impactful voices in digital media from creators and influencers to advocates shaping global conversations. This year, Marquez’s victory spotlighted a growing appetite for culturally rooted content and elevated the global profile of Filipino food through her vibrant storytelling and undeniable culinary charm.
With a following that now surpasses 8.3 million, Marquez has become a household name in the digital space, known for infusing heritage and heart into every video. Her recognition at WIBA cements her position alongside industry giants such as Maye Musk, Khaby Lame, Nusret Gökçe, NikkieTutorials, and Foodgod – each lauded for their distinctive contributions to culture and content.
“This win shows that no dream is too big, no matter your age or where you come from—even if you’re on the other side of the world. We’re living in a digital age where we’re all more connected than ever, and I’m grateful for that power we have to share and inspire. As a content creator, I challenge everyone to dream big, but always stay true to who you are.
As a Filipino foodie, my journey to bring Filipino food to the global stage isn’t over yet. There’s so much more to share because, as they say, food is best enjoyed when shared. So, thank you, Cannes, for not only shining a light on me but also on Filipino food and the vibrant culture behind it,” Marquez shared.
Marquez graced the blue carpet in a custom modern Filipiniana gown by Jo Rubio, styled by Pam Ricarte. The design was playfully inspired by the iconic Filipino-style spaghetti which blended whimsy and elegance, capturing both the spirit of her content and the pride she carries for her heritage.
Marquez’s ascent has been nothing short of meteoric. Dubbed the Philippines’ “Lumpia Queen,” her journey from kitchen counter to Cannes has been marked by a string of accolades. In the first half of 2025 alone, she earned nominations at the Webby and Shorty Awards, and secured three Telly Award wins. Her latest triumph at WIBA only solidifies her growing legacy.
Her content, a blend of nostalgic flavors, engaging visuals, and a deeply personal narrative, continues to strike a chord with global audiences. As Filipino cuisine experiences a renaissance in global culinary discourse, creators like Marquez are leading the charge.
