Kantar - adobo Magazine Online

Kantar in partnership with adobo magazine presents a special section of monthly intelligence and insight focusing on different media trends in the Philippines.

Insight
June 7, 2022
Insight: Digital and TV advertising spending decreases in Q1 2022 — An analysis of Kantar Digital and TV Ad Intelligence
MANILA, PHILIPPINES — In its continuous mission to measure how advertising affects an audience, leading data, insights, and consulting company…
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Philippine News
March 30, 2022
Brand & Business: Kantar Marketplace welcomes Filipino brands and creatives
MANILA, PHILIPPINES – For businesses, being on top of the competition means being the first to respond to market messages…
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Insight
March 7, 2022
Insight: Kantar media trends and predictions show continuous rise of digital media and e-commerce businesses growth
MANILA, PHILIPPINES – As parts of the world begin to open up after two years of the global pandemic, it’s…
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Insight
November 18, 2021
Insight: Content will be king — Kantar’s five media trends & predictions that will shape 2022
SINGAPORE — Kantar reveals the trends and recalibrations at play in the Asia Pacific media industry and its expert predictions…
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Philippine News
June 8, 2021
Insight: Kantar finds 75% of Filipino consumers seek sustainable, eco-friendly brands
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights, and consulting group, revealed that Filipino consumers are making significant strides…
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Philippine News
May 14, 2021
Insight: Close to half of Filipinos claim an improvement in ad quality post-pandemic, says Kantar COVID-19 Barometer study
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights, and consulting company, has released its latest global COVID-19 Barometer study that…
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Philippine News
February 24, 2021
Insight: Kantar Philippines reports twelve trends that will shape consumer behavior in 2021
MANILA, PHILIPPINES — As the COVID-19 pandemic influences the complexity of overall consumer behavior and mobility, Kantar, the world’s leading…
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Philippine News
November 19, 2020
Insight: Kantar Philippines reveals 9 out of 10 Filipinos want to hear from brands during COVID-19 pandemic
MANILA, PHILIPPINES – Kantar revealed that 92% of Filipinos expressed that they still want to hear from brands despite the…
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Philippine News
October 23, 2020
Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more…
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Philippine News
July 9, 2020
Insight: Kantar reveals most chosen brands in the Philippines for 2020, Lucky Me tops ranking for fifth year
MANILA, PHILIPPINES – Kantar, through its Worldpanel Division in the Philippines, reveals that local noodle brand, Lucky Me, remains as…
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