ASIA-PACIFIC – SINGAPORE, JANUARY 27, 2011 – Lowe + Partners agencies across the Asia Pacific region launched new agency identities on Tuesday. Each of 15 lead offices across the region launched its own unique identity, agency livery as well as digital corporate sites. The Asia Pacific launch is the first of a global rollout, with other regions soon to follow.
Each office is represented by an element from its country’s art and culture, whether it be the distinctive shape of Australia, Hokusai’s iconic wave print for Japan, kites for Pakistan and Malaysia, or the mythical bird sarimanok for the Philippines.
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Chairman of Lowe + Partners Tony Wright said: "Lowe is a very different kind of network in that we want to maximize the local specialness of our companies and brands yet have them connect together in deeper and more interesting ways than the conventional agency networks."
"The new identity roll out gave us a unique opportunity to reflect our more organic, decentralised feel with a strong Lowe at the core, surrounded by the wonderfully diverse expressions developed in each of our offices. It feels absolutely right that we are rolling it out first in Asia-Pacific." 


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Rupen Desai, President, Lowe Asia Pacific added: "The new identities are a true reflection of what makes all our offices proudly unique and jointly competitive, as a network. This is arguably the first time, anywhere, in the world where a single global brand has created country-unique identities for every country drawing inspiration from the local culture." 


