New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Toyota Australia reappoints R/GA as Digital Marketing Partner
MELBOURNE, AUSTRALIA — Creative innovation company R/GA has retained Toyota Motor Corporation Australia’s digital marketing business following a highly competitive…
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The Meava Store awards marketing mandate to award-winning digital agency Team Pumpkin
GURUGRAM, INDIA — Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate…
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Slingshot wins media account for Krispy Kreme in Australia
Jane Waterhouse SYDNEY, AUSTRALIA — Creative media agency Slingshot has started 2024 with a new business win, being appointed by…
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Sony Entertainment Television taps Dentsu Creative India for comprehensive digital strategy
MUMBAI, INDIA — Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and…
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PR strategist Jessica Hartley launches contemporary creative PR studio
AMSTERDAM, NETHERLANDS — After years of helping brands and agencies make their mark and formulating PR strategies for award-winning campaigns,…
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Hero Cycles Rides into the future with Wieden+Kennedy to redefine its brand narrative
MUMBAI, INDIA — Cycle brand Hero Cycles has enjoyed a long legacy of being a household name when it comes…
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Cheil’s Experience Commerce to boost Western Refrigeration’s social media presence
MUMBAI, INDIA — Experience Commerce, an integrated digital agency within Cheil Network, has won the annual social media mandate for…
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Wondrlab expands global presence with WebTalk acquisition and European hub launch
MUMBAI, INDIA — Wondrlab, India’s platform-first digital network, has announced the acquisition of WebTalk. This strategic milestone marks Wondrlab’s fifth…
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Fred & Farid redefines advertising with global AI production studio Aimagination
LOS ANGELES, USA — From the beginning of AI’s emergence in the industry, creative agency Fred & Farid kept an…
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Chinese convenience food giant Jinmailang appoints Mccann China as agency of record
SHANGHAI, CHINA — Jinmailang, a popular food and beverage company in China, has appointed McCann China as its agency of…
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WhiteGrey wins creative mandate for Newcastle Airport’s sustained growth in the new year
SYDNEY, AUSTRALIA — Creative technology agency whiteGREY has been appointed creative agency of record for Newcastle Airport. The agency is…
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Bloomingdale PR wins mandate for Bel Group Southeast Asia with duties in Singapore, Indonesia, and Malaysia
SINGAPORE — Bloomingdale Public Relations Pte Ltd., one of the fastest-growing PR firms in Asia, wins the PR mandate for…
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Innocean strengthens its social media marketing competency with new dedicated agency, Innocean S
SEOUL, KOREA — INNOCEAN, led by Global CEO William Lee, said that it had established a social marketing corporation named…
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