New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Singapore Institute of Technology selects FiftyFull as creative and social media agency for admissions campaign
SINGAPORE — The Singapore Institute of Technology (SIT) has appointed local agency FiftyFull as the creative and social media agency for…
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Havas enhances digital portfolio with strategic acquisition of Eprofessional in Germany
PARIS, FRANCE— Creative network Havas has announced the strategic acquisition of Hamburg-based digital performance marketing agency EPROFESSIONAL, expanding its portfolio…
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Digital Advertising luminary Ashish Duggal joins forces with SocioClout CEO Bitesh Singh to launch Poiesis
MUMBAI, INDIA — Ashish Duggal, an eminent figure in the digital advertising industry, has entered into a partnership with Bitesh Singh, Founder and CEO of SocioClout and CreatorsClout. This…
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Aalap Desai launches Tgthr, a new future-focused, full-funnel ad agency
MUMBAI, INDIA — In a bold move to redefine the advertising industry landscape, Aalap Desai – former Chief Creative Officer…
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PRecious Communications names Pauline Yoong as Regional Head of new offering, PRecious Impact
SINGAPORE — PRecious Communications, an award-winning multi-market integrated communications agency, has unveiled PRecious IMPACT, a strategic initiative to strengthen its…
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Industry rockstar Wain Choi launches ‘humanity-anchored’ new agency, BLKW
TORONTO, CANADA — Wain Choi, one of the advertising industry’s most well-respected talents, has announced the launch of his own…
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VMLY&R wins TikTok Shop business for Southeast Asia mega shopping day campaigns
SINGAPORE — Global brand and customer experience agency VMLY&R has been appointed to handle TikTok Shop’s major multimarket push around…
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OMD Malaysia wins media duties for CelcomDigi
KUALA LUMPUR, MALAYSIA — Media network OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years…
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4am Worldwide secures Keydemand’s integrated digital marketing mandate
MUMBAI, INDIA — Creative agency 4AM Worldwide has won the integrated digital marketing mandate for Keydemand, a first-of-its-kind B2B demand-aggregation prop-tech platform…
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Havas strengthens global strategic communications arm with acquisition of Klareco Communications
SINGAPORE — Creative network Havas has acquired Klareco Communications, Singapore’s homegrown agency, and Southeast Asia’s leading corporate, financial, and strategic communications consultancy, to strengthen its…
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Free all-in-one influencer management platform theright.fit launches in the Philippines
MANILA, PHILIPPINES — theright.fit, the platform that helps brands and creators meet is now available in the Philippines. The platform…
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Dentsu India wins integrated communication mandate for Bharatbenz
MUMBAI, INDIA — BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles, is the wholly owned subsidiary of Daimler…
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VMLY&R wins mental health awareness campaign by FWD Takaful for advertising agencies
MALAYSIA / SINGAPORE — Global brand and customer experience agency VMLY&R Singapore, in partnership with content experience agency Hogarth Malaysia,…
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