New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Chery awards media agency of record partnership to UM following a competitive pitch
SYDNEY, AUSTRALIA — Following a highly contested pitch, media agency UM has been selected as global car manufacturer Chery‘s media…
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Jaywing secures strategic partnership with Crocs for paid search and social management
SYDNEY, AUSTRALIA –— Data, creative, and performance marketing agency Jaywing has been appointed by casual footwear brand Crocs to manage…
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Motorola India awards creative mandate to Dentsu Creative India after competitive multi-agency pitch
NEW DELHI, INDIA — Motorola – a leading brand in the 5G smartphone market in India, has appointed Dentsu Creative India as its creative agency. The agency won the…
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W Communications strengthens banking and finance portfolio with VP Bank Asia
SINGAPORE — Independent communications agency W Communications Singapore has further strengthened its banking and finance portfolio in Asia with the…
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Dept Australia welcomes IWC and Pit Viper to client portfolio
SYDNEY, AUSTRALIA — Global digital agency DEPT builds on a successful launch year in Australia, adding two new clients to its…
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Ogilvy India takes on the home decor market with Asian Granito India Limited
AHMEDABAD, INDIA — Asian Granito India Limited (AGL), a major player in India’s tiles, engineered marble, quartz, and bathware industry,…
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Initiative adds royalty to its portfolio with Crown Resorts’ media mandate
SYDNEY, AUSTRALIA — After a highly competitive media review, one of Australia’s leading entertainment groups, Crown Resorts, has appointed Initiative…
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Dentsu Creative India strengthens partnership with TTK Healthcare for Skore, Eva and MsChief
Arjun Siva MUMBAI, INDIA — Dentsu Creative India has announced the expansion of its mandate with TTK Healthcare, a prominent…
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Toyota Australia reappoints R/GA as Digital Marketing Partner
MELBOURNE, AUSTRALIA — Creative innovation company R/GA has retained Toyota Motor Corporation Australia’s digital marketing business following a highly competitive…
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The Meava Store awards marketing mandate to award-winning digital agency Team Pumpkin
GURUGRAM, INDIA — Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate…
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Slingshot wins media account for Krispy Kreme in Australia
Jane Waterhouse SYDNEY, AUSTRALIA — Creative media agency Slingshot has started 2024 with a new business win, being appointed by…
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Sony Entertainment Television taps Dentsu Creative India for comprehensive digital strategy
MUMBAI, INDIA — Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and…
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PR strategist Jessica Hartley launches contemporary creative PR studio
AMSTERDAM, NETHERLANDS — After years of helping brands and agencies make their mark and formulating PR strategies for award-winning campaigns,…
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