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Dept Australia welcomes IWC and Pit Viper to client portfolio

SYDNEY, AUSTRALIA — Global digital agency DEPT builds on a successful launch year in Australia, adding two new clients to its roster: IWC and Pit Viper. These partnerships signify a strategic expansion into Web3 and a global footprint in media strategy.

With offices in Sydney and Melbourne and a staff of over 150, DEPT Australia has cemented its position as a booming strategic and innovation hub in the wider APAC region, delivering impactful digital solutions that resonate with the values of its clients.

Luxury Swiss watchmaker IWC and DEPT have begun a new partnership focused on enhancing the brand’s visibility through immersive digital experiences and showcasing IWC’s commitment to innovation and excellence.


DEPT is also taking on the challenge of localizing Pit Viper’s media strategy to resonate with diverse audiences across the globe. Pit Viper is an unapologetically loud eyewear brand with a mission statement: “Pit Viper is here to party.” The DEPT team will establish a comprehensive and integrated local approach to enhance Pit Viper’s online presence, including paid Search, Programmatic, paid Social, Affiliates, and Shopify.

Jason O’Donnell, MD of DEPT® Australia.

“With a proven track record of delivering transformative digital solutions, DEPT is well-positioned to continue making waves in the ever-evolving world of digital marketing,” said Jason O’Donnell, MD of DEPT Australia. “These partnerships underscore DEPT’s expertise in crafting tailored solutions for global clients, highlighting our ability to excel in the complexities of the global digital landscape.”

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