New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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WPP acquires 30% of Majority in network’s move to more diversity-focused work and culture
LONDON, UK — WPP today announces the acquisition of a 30% stake in Majority, the US-based creative agency that combines…
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Moonton commits to growing esports ecosystem in Indonesia through strategic partnership with Dentsu
JAKARTA, INDONESIA – Dentsu Indonesia, the world’s largest integrated marketing services company, further solidifies its position as a pioneer in gaming…
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Initiative named media agency of coveted Cricket Australia
MELBOURNE, AUSTRALIA — Following a robust pitch process, Initiative has been appointed as Cricket Australia’s media agency of record, effective immediately. …
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Havas Media Network India secures the integrated media mandate for ride-hailing service, inDrive
GURUGRAM, INDIA — Havas Media Network India, the specialized media arm of Havas India, has been awarded the integrated media…
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Wondrlab strengthens customer transformation with Cymetrix acquisition
MUMBAI, INDIA – Wondrlab, the platform-first global digital network from India, has acquired majority stake in Cymetrix, the leading Salesforce consulting…
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Mirum India takes customer engagement to the next level with Sprinklr
MUMBAI, INDIA — Mirum India, a Wunderman Thompson company, has entered a strategic partnership with Sprinklr, the unified customer experience…
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VMLY&R partners with The Nature Conservancy to fight climate change through seamless user experience
SINGAPORE — Global brand and customer experience agency VMLY&R has partnered with global environmental organization The Nature Conservancy (TNC) to…
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Serviceplan Group expands into Americas with new partnerships
NEW YORK, USA — In October 2020, creative agency Serviceplan Group launched its partnership with award-winning US creative agency Pereira…
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Greenpark launches BeSeenHub, new orthodontic lifestyle platform
SINGAPORE — Performance-driven content leader Greenpark has launched its latest search-led platform, BeSeenHub. Designed for a legacy dentition brand, BeSeenHub…
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Warner Music Japan and creative house Land sign strategic partnership
TOKYO, JAPAN — Music label Warner Music Japan (WM Japan), part of Warner Music Group, has agreed to a strategic…
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Hilton awards creative mandate to Melbourne’s Town Square
MELBOURNE, AUSTRALIA — Melbourne independent creative agency Town Square has been appointed by hospitality company Hilton for its luxury Hilton…
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Publicis Groupe acquires ecommerce leader Corra
PARIS, FRANCE — French multinational advertising and public relations company Publicis Groupe has announced the acquisition of Corra, an ecommerce…
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Centrum appoints McCann Shanghai as strategic and creative partner ahead of 30th anniversary in China
SHANGHAI, CHINA — After a multi-round pitch, McCann Shanghai has won the Centrum China business, appointed as the vitamin brand’s…
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