PeoplePress Release

Adam Donnelly takes on Head of Strategy role at Orange Line

SYDNEY, AUSTRALIA — Consulting-led digital agency Orange Line has appointed Adam Donnelley, the former senior director of client strategy and innovation at Capgemini, as Head of Strategy.

A highly experienced strategist, Adam has worked at leading digital consultancies and agencies in Australia and the US including as Chief Strategy Officer of ASX-listed RXP Group, Managing Partner of DDB Sydney, and Executive Vice President, Strategy at MRM/McCann in New York.

Orange Line works with leading brands including AWS, Atlassian, Blue Nile, Roche, and Noom on SEO, paid media, conversion rate optimization, creative, data, and intelligence.


The Sydney headquartered independent also has recently expanded to the US where it has been enjoying rapid growth.

Adam, an expert in customer insights, CX, digital transformation, and business strategy, will lead the development and implementation of strategic initiatives for Orange Line’s portfolio of clients across industries including financial services, technology, real estate, e-Commerce, global pharmaceuticals, and high-growth start-ups.

David Klein, the co-founder and director at Orange Line, said, “We are delighted that someone with Adam’s extensive experience and reputation is joining Orange Line as we continue to evolve the business to meet the needs of our clients. His insights will be invaluable to ensure we are delivering the best digital strategic consultancy for our clients.”

Adam added, “Orange Line has had great success fusing digital, performance, and creativity — a combination clients need more than ever. The real business impact they have is a testament to the depth of capability, rigor, and culture they have nurtured. They celebrate their people, reward individualism, demand collaboration, and remember we do our best work when we keep it fun and inspiring. I look forward to contributing my part.”

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