SINGAPORE — Creative network Dentsu has appointed Clay Schouest as Chief Strategy Officer (CSO) of Client and Solutions for APAC. In this newly created role, Clay will lead the strategy and vision for dentsu’s client portfolio, building integrated, end-to-end solutions that deliver client revenue growth, profitability, and satisfaction.
“Clay is a truly global citizen having lived and worked across major markets in all three regions giving him a unique ability to build hyper-relevant strategies that deliver long-term growth and loyalty for brands,” said Yusuke Kasahara, CEO of Client & Solutions for APAC. “He will work closely with our Chief Client Officer and CEO of Media for APAC, Prerna Mehrotra, to build a culture of client-centricity and excellence in our business, drawing on his 25 years of experience to help our clients navigate the complexity of the marketplace with a laser-sharp focus on delivering solutions to help them achieve their growth ambitions. I am delighted to welcome Clay back to dentsu and back to Asia.”
Clay has devoted his career to building strategies that merge media and creativity, working with prolific brands including Coca-Cola, Unilever, P&G, Diageo, and L’Oreal. With a passion for creative thinking and innovation, Clay has worked in key markets across the world including New York, London, Amsterdam, and Shanghai, and will draw from this unique experience. A dentsu veteran, he spent 11 years in strategy roles in Shanghai, Singapore, and London before moving to Reckitt in 2021 as the Global Strategy Director, Communications.
“Some of my most memorable and career-defining years were at dentsu and I am delighted to be returning back to the business and a region I have missed and call home. There is no question that Asia is the most exciting region in the world with its exponential growth in wealth and population creating significant opportunities for brands. But to thrive in this environment, brands have to truly understand the vast profiles of the Asian consumer and how best to engage with them given the strength of local brands and the proliferation of channels these consumers chose to engage with. I’m looking forward to re-engaging with Dentsu’s clients in Asia and partnering with them to deliver on their long-term priorities and identify new paths to growth,” shared Clay.
Clay joined on September 20 and will be based in Singapore