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PeoplePress Release

Greenpark bolsters growth efforts, elevates Fe Husaint to Managing Director for APAC

SINGAPORE — Greenpark, a multi-award-winning, performance-driven content leader, announced the key promotion of Fe Husaint to Managing Director in Asia Pacific. Fe will succeed Marcelo Bittencourt, who is leaving the agency in March after nine years leading Greenpark to move back to Europe to spend more time with family.

Fe is a proven, powerful and dynamic leader who will strengthen Greenpark’s operations, power up growth, and accelerate success across Asia Pacific region.

“Working with Fe and seeing her growth as a leader and mentor has been a privilege. Fe’s promotion is well-deserved and comes to officiate what she has already been doing. She has been pivotal in growing the Agency’s business and culture – from pioneering the social media and creative production departments to initiating culture-building activities and pushing for people’s career development and progress,” said Marcelo Bittencourt, Departing Managing Director APAC.

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Greenpark has been growing aggressively in APAC with 134 digital experts and business growth, +67% year on year. The Agency has been operating and rapidly growing its operations in seven APAC countries.

As employee No. 1 in Singapore, Fe has rapidly risen through the ranks – from Account Director in 2018, to Creative and Brand Strategy Director in 2019, to Creative and Global Brand Head, and the youngest, Asian, female Group Partner in 2021. Fe Husaint is now Greenpark’s Managing Director APAC – the finale to her five-year career journey building Greenpark’s business, operations, Client roster, culture, team and awards.

On top of her salient Greenpark achievements, Fe was also recognized, winning Campaign Asia Pacific’s Women Leading Change: Mentor of the Year 2022 and achieving Finalist for the Special Award at Campaign Asia-Pacific’s Women Leading Change 2021, and a Campaign Asia-Pacific Woman to Watch, 2020.

Fe has a hybrid, expert skill set with an eye for creativity, a head for strategy, and a “Midas touch” skill for accelerating business growth. She is someone who can sell and grow brands with her creative and strategic approach. In the past year, she’s helped grow the Greenpark team in APAC and Agency revenue with global and regional new business wins and upsells: Perfect Day, Straumann, Globe Telecom, RELX, and GCash.

”I have found my home in Greenpark. I am grateful to work at a company that listens to its employees and values every single one of them. It’s a privilege to work in true partnership and collaboration with our strong leadership team and a team that’s full of talent, ambition, passion, and dedication,” expressed newly-minted APAC Managing Director Fe Husaint.

She furthered, “I plan to inspire a strong, inclusive, and diverse culture – to do my part in powering business growth to the next level. I am also excited to usher in a new era of Greenpark – my vision is to have a holistic approach with creativity and innovation at the core. I envision a business model that’s driven by innovation such as Generative AI Creative Solutions. This is my future-forward vision to continue pushing the boundaries of creativity, while being able to offer cost-efficient solutions to our Client partners.”

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