MANILA, PHILIPPINES — Denise Seva is well-known in the events and production industry. She has made significant contributions to renowned entertainment entities such as Channel [V] and Yahoo Philippines before landing her position as the head of Kroma Entertainment’s Live MNL.
The agency has organized successful brand launches, such as Epson’s Unlock the Future event and the Gogoro Smartscooter launch. This knack for crafting unforgettable experiences has propelled Live MNL into high demand, earning them coveted collaborations with industry giants like Globe. These collaborations include Kmmunity activations for the Blackpink World Tour and the j-hope IN THE BOX, further solidifying Live MNL’s reputation as the go-to agency for those seeking to elevate events.
Denise’s leadership style has been influenced by her journey through various business domains, spanning sales, production, and consumer insights. Leveraging this diverse background, she utilizes her expertise to create immersive experiences that resonate with audiences. “Understanding the crucial balance between captivating content and robust marketing strategies,” she explained, “has been key to elevating the Live MNL brand and making each event a memorable experience.”
With stages worldwide once again welcoming audiences with open arms, Seva shares a peek behind its success in producing world-class events.
Staying ahead of the game
Innovation is at the heart of Live MNL’s operations, as demonstrated by the recent launch of TIXLIVE, a proprietary ticketing platform designed to streamline customers’ event journeys. “We want to make TIXLIVE the go-to for event registration and guest management across all our productions,” Seva remarks, showcasing the company’s dedication to enhancing the attendee experience through technology.
Reflecting on the challenges posed by the pandemic, Denise highlights how the launch of Project Space — a full-service studio for live streams and online events — was a testament to Live MNL’s ability to pivot and thrive in changing times while still delivering world-class experiences to its audience. “This move allowed us to introduce a series of firsts in collaboration with our partner, Globe, like the first online fan meet of Park Jin-young from Got7, alongside a host of online concerts and even a live-streamed drone show!” she shared.
Beyond technological advancements, Live MNL thrives on its team’s collective spirit. When asked what sets her team apart, Denise proudly states that “this culture of pushing boundaries, thirst for learning, and striving for excellence is what sets us apart. It’s not just about what we do, but how we do it and who we are doing it with that makes Live MNL unique in the local events scene.”
Denise also believes in the importance of customizing approaches to fit every partner or client’s requirements to produce exceptional work. This guarantees that projects are strategically feasible, within budget, and delivered on time.
A new frontier
Venturing into the music promoter scene by bringing acts like Head In The Clouds 2022 and NIKI’s ‘Nicole’ World Tour 2023 to the Philippines, Live MNL remains committed to showcasing Filipino and Asian talents globally. Denise emphasized the company’s broader advocacy at Kroma Entertainment to elevate these artists to the global stage, recognizing the rise in Asian talent.
Denise has an optimistic outlook on the future of live entertainment. She expects to see a rise in trends such as the integration of on-ground and digital experiences and a greater focus on sustainability in event planning. Many brands have started adopting eco-friendly practices such as minimizing the use of plastic, relying on renewable energy sources, and reducing the printing of materials in favor of digital alternatives.
“At Live MNL, we’re not just watching these trends; we’re actively preparing for them. We’re committed to incorporating sustainable practices into our events and streamlining our operations to ensure a seamless blend of digital and physical experiences. Our goal is to lead by example, contributing to a greener, more sustainable future in live entertainment,” Denise said.
With plans already in motion for 2024, including an exciting lineup of acts that will resonate deeply with audiences, Live MNL continues to lead the charge in the events space.
