MUNICH, GERMANY — As the new Head of Plan.Net International, Christian Schmitz will continue to drive forward the internationalisation of the Serviceplan Group’s digital business. The aim through Schmitz’s appointment is to establish the Plan.Net Group as one of the leading digital service providers for digital experience and commerce on a global level. To this end, international activities in existing and new markets will be expanded and developed, and the networking of services between the “Houses of Communication” strengthened. Schmitz will report to Markus Noder, who, as Holding Managing Director of the Serviceplan Group, is responsible for the group’s entire internationalisation strategy. In addition, Schmitz will closely work with Plan.Net Holding CEO Wolf Ingomar Faecks.
“For Serviceplan Group, the further international expansion of Plan.Net is an important step in the Group’s internationalisation strategy. With his experience in terms of content and entrepreneurship, Christian Schmitz is the ideal person to push ahead the continuous international growth of the Plan.Net Group,” says Markus Noder, Holding Managing Director of the Serviceplan Group.
Christian Schmitz (43) is an internationally experienced expert in service / business design, digital platforms and digital marketing, and he has been active in the automotive business for years. Furthermore, he has a deep understanding of processes as well as experience in planning and controlling international and multi-level nearshore and offshore delivery models. The international expansion and strengthening of the Plan.Net agencies is also intended to support the expansion of ‘The Marcom Engine’, which includes the pan-European product marketing activities for BMW and MINI.
“Digital experience and commerce are the main pillars of our brand promise. This is exactly what we are doing for the pan-European project ‘The Marcom Engine’: we design, implement and activate end-to-end customer experience journeys. Through further international customer wins, we aim to strengthen and expand our core competence and delivery networks in an international context. I am very pleased that we were able to appoint Christian Schmitz for this task,” says Wolf Ingomar Faecks, CEO Plan.Net Group.
Before joining Plan.Net Group, Christian Schmitz was Managing Director for the automotive sector in D-A-CH at Accenture Interactive. He worked with high-profile clients such as Volkswagen, MAN, and Bayer mainly on their international activities, and built up international delivery units for them. Prior to this, he spent four years as Lead for Marketing & Experience Consulting. Schmitz is also the founder of Carfax Europe, where he was CMO for five years starting in 2007, and holds an MBA in Innovation & Business Design.
Christian Schmitz comments, “With the ‘Houses of Communication’, the Serviceplan Group already has a strong international network, which we now want to expand further in the digital sector. I am very much looking forward to this exciting task, which requires a combination of entrepreneurial thinking, consulting paired with a deep digital understanding and maximum customer orientation.”