MUMBAI, INDIA — Off the back of its recent record-breaking success at the Cannes Lions International Festival of Creativity, creative agency Dentsu Creative India bolsters the strength of its strategy team with the appointment of Sumeer Mathur as Chief Strategy Officer. Sameer will report to Amit Wadhwa, chief executive officer of Dentsu Creative India.
Sumeer’s mandate will be to build upon Dentsu Creative’s strategic capabilities in order to further enhance its work and market-leading creative reputation. The aim is to leverage the group’s strength in data and technology to deliver a deeper understanding of consumers, society, and contemporary culture, consequently transforming brands and businesses through modern creativity, which is work that creates culture, changes society, and invents the future.
His responsibilities will include brand management, digital, and PR. In addition to this, he will work closely with Ajay Gahlaut, group chief creative officer of Dentsu Creative India, and the business teams to ensure the highest quality of output from the agency.
Sumeer, who has over 20 years of expertise, is a firm believer in communication that creates business and brand impact. He has previously held National, Regional, and Global strategic responsibilities for many brands, which include Colgate-Palmolive, Clinic Plus, Clinic All Clear, Fair & Lovely, Airtel, Horlicks, Royal Enfield, Livon, Taj Hotels, UNICEF, Adidas, LG, Microsoft, Bira, and Muscle blaze, to name a few. He has worked with agencies like Rediffusion DYA&R, Lowe Lintas, JWT, DDB Mudra, and Edelman. Prior to this, he was the national strategy head at Havas Creative. Additionally, Sumeer has played a significant role in creating work that has won numerous effectiveness awards for brands like HUL, Airtel Money, Microsoft PCs, Livon, UNICEF, CHAI, etc. He has also served on the Effie India Jury for many years.
Dentsu Creative India CEO Amit Wadhwa said, “Sumeer’s appointment takes us a step further toward our vision for Dentsu Creative in India to lead the way in modern creativity. He not only brings in knowledge and credibility from some of the best agencies, but also has vast experience across brands, digital, and PR, which indeed makes him the perfect fit. I, along with the entire leadership team, are looking forward to working closely with him and reaching new milestones in the future.”
Speaking on his new role, Sumeer added, “Frankly, it’s a privilege to join the team at Dentsu. There isn’t a communication agency in the country right now that combines tech, culture, craft, and ideas the way Dentsu does. They are ahead of the curve and have their feet firmly planted in the future, in order to deliver value to clients.”
Dentsu Creative India recently took the world by storm when it was declared the Agency of The Year at the Cannes Lions Festival of Creativity 2022, a first-ever for India. It was nothing less than a historic hat-trick with Dentsu Creative India also lifting a Titanium for the country for its “Unfiltered History Tour (UHT)” campaign in addition to bagging three Grand Prix – another first, two Gold Lions, and three Silver Lions. These accolades make UHT the most awarded work, not only from India, but globally.