People: Dentsu International appoints Chief Client Officer of Merkle APAC and dentsu CXM APAC

COLUMBIA, MARYLAND, USA – Merkle (, a leading technology-enabled, data-driven customer experience management (CXM) company, has appointed Krishnan Menon to the newly created position of Chief Client Officer for Merkle & dentsu CXM APAC. He will report to Z Shen, President Merkle APAC.

Menon will join Merkle on 20th December 2021 and will oversee Merkle’s Client Services delivery across the region. Tasked with elevating Merkle’s integrated client management approach and delivering the full value of dentsu’s CXM capabilities, Menon will also work across the dentsu network to expand on existing Merkle/CXM client relationships within the Creative and Media service lines.

“As clients across the region make rapid strides towards being customer-centric and purpose driven, I will focus on bringing them the best that Merkle and dentsu have to offer” said Menon. “Together with the outstanding talent at Merkle across the APAC markets, I’m confident that we’ll bring added value and growth to our clients’ businesses” he added.


Menon moves from Wunderman Thompson, where he served as Chief Client & Growth Officer, APAC focused on the top clients across the APAC region and on building client-centric teams and practices. Menon has spent almost twenty five years at WPP across Ogilvy India, Kinetic, Wunderman and Wunderman Thompson. He has worked across every industry vertical and on some of the world’s biggest brands. Now, as CCO APAC, Menon will nurture and grow client relationships at Merkle across the region with a focus on helping world class brands deliver customer experiences that are meaningful and valuable to people everywhere.

“Krishnan is the perfect leader to guide Merkle’s growth and maturity, as we evolve our client services in lock-step with the big investments in capabilities and specialization we’re bringing to markets like Australia, New Zealand, India, China, Singapore and others,” said Z Shen, president, Merkle/CXM, APAC. “Merkle has the talent perfectly suited to accelerating our entire industry and Menon will ensure our clients get the best of us.”

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